Versatile release lets golfers prep, live and play in a single pair of shoes
SCOTTSDALE, Ariz. – Redefining what a crossover shoe can be, TRUE linkswear has released the innovative TRUE lyt breathe. Modeled after the popular lyt dry, this extraordinarily light shoe features a breathable mesh upper, as well as a sock-fit liner.
“We pride ourselves on crafting shoes that are made for golf, but ready for anything,” said Jeremy Moore, president of TRUE linkswear. “The lyt breathe takes that mantra to an entirely new level. It’s a shoe that you can wear to the gym, take straight to the course and then head to the 19th hole afterward, while not yielding an inch on performance.”
Built on its LYT Comfort Outsole, the lyt breathe’s two piece (EVA and rubber) construction delivers a platform that provides enough stability to perform, while also being comfortable enough to walk 36 holes straight out of the box. It mimics the shape of your foot, allowing your toes to spread out, while giving your feet the feeling of walking barefoot with traction.
At a mere 8.9 oz., the lyt breathe is TRUE’s lightest shoe to date, crafted by a unique, new upper construction method. The shoe features a one-piece sock-like liner that wraps around your foot, providing comfort and flexibility. A saddle/lace box snugly holds the foot in place, while a heel-stability strap provides additional support.
The lyt breathe lists at $129.99, and it comes in four colorways – black/orange, white/salmon, dark grey/highlighter and light grey/navy.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course” and enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada. For more information, visit www.truelinkswear.com.
Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com
Johnathan McGinty, Jackson Spalding
(706) 338-2732
jmcginty@jacksonspalding.com
