PALM BEACH GARDENS, Fla., May 6, 2014 – Starfire Golf Club in Scottsdale, Arizona has earned the Rolling Out the Green Carpet™ certification from the National Women’s Golf Alliance (NWGA).
The certification program assesses golf facilities on standards and best practices that make the facility welcoming and attractive to women. A trained NWGA evaluator along with three other female golfers plays an 18-hole round to evaluate the facility on five key areas of focus: Golf Course Playability, Customer Service, Golf Course Amenities, Facility Amenities and Golf Programs. Facilities that achieve a score of 80 percent or higher in at least three of these areas receive certification. Half stars are awarded for ratings of 75 percent or higher. Two half-stars do not equal another star.
The facility, which offers three distinctive championship nine-hole courses, received a 3.5 Star rating. Valid through 2015, the designation comes with publicity and marketing, including an insignia to use with promotional materials and advertising.
“Starfire Golf Club has earned a 3.5 Star rating for Rolling Out the Green Carpet™ for women golfers,” said Debbie Waitkus, a founding partner of NWGA and president of Golf for Cause. “They excel in customer service, have strong women’s programming and are a welcoming facility. They have been an enthusiastic participant in the NWGA evaluation process and adopted many of our recommendations to achieve this status. ”
Starfire Golf Club offers 27 holes lined with many mature eucalyptus, pine and cottonwood trees. The “King” Nine was designed by Arnold Palmer and opened in 1988. Palmer also redesigned the Squire and Hawk nines. Formerly the Scottsdale Country Club, Starfire is a daily fee public course that is proud to provide an exceptional golf experience at an affordable price.
“We are very pleased with the insights the National Women’s Golf Alliance has provided to help us offer women a better golf experience,” says Matt Lupton, General Manager, Starfire Golf Club. “Their extensive evaluation reports far exceeded our expectations and have provided us with a road map to build our business, especially with women golfers.”
To learn more about Rolling Out the Green Carpet™ program, see www.nationalwomensgolfalliance.com
About the National Women’s Golf Alliance
With the mission to increase the number of women playing golf and improve engagement levels of existing women golfers, the NWGA unites four of the nation’s most highly respected women’s golf organizations, the EWGA, Golf for Cause, LLC, Jan Bel Jan Golf Course Design, and Ladies Links Fore Golf, LLC (LL4G).
They have brought together their years of expertise, data and observation regarding what women golfers want, need and expect for an enhanced playing experience that keeps women excited about and engaged in golf for years to come. Utilizing this information, the NWGA has developed a base of standards and best practices to help make golf facilities more welcoming and attractive to women and enhance golf’s overall appeal to women.
To learn more about Rolling Out the Green Carpet™ program, see www.nationalwomensgolfalliance.com
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