Scottsdale, AZ (May 6, 2014): OpenTee acquires GolfSwitch, the pioneer in online tee time sales. Using GolfSwitch’s interface-technology course operators will have the ability to present their tee time inventory on the new OpenTee platform. This union combines proven effective technology with dynamic far reaching database marketing to put the control back in the hands of the golf course operators.
GolfSwitch has partnerships with over 3,700 golf courses worldwide, generates over 60 million dollars annually in tee time revenue for its clients and integrates with over 60 tee sheet providers worldwide. The combination of GolfSwitch and OpenTee technologies and marketing databases is aimed at making OpenTee the leader in digital tee time marketing solutions for course operators.
“My original vision for GolfSwitch was to provide course operators with the tools they needed to leverage the Internet boom. I think we’ve achieved our original mission and now I’m proud to pass the baton to OpenTee, a team fueled by new ideas and fresh perspective that will build on GolfSwitch’s success” said Larry Lippon, founder and CEO of GolfSwitch.
“There is no question this strategic acquisition advances our agenda for driving more rounds to our partner courses,” said John Fechter, CEO of OpenTee. “We believe that OpenTee marketing power and technology will only serve to enrich the relationships that GolfSwitch has built with their customers.”
OpenTee, an innovative new tee time reservation system that puts the golf course back in charge of its rates and customers, is set to launch in June of 2014 and will be available on both desktop and mobile. Golf course owners and operators who partner with OpenTee benefit from the world’s largest digital database of active golfers (6.4 Million and growing).
“We have a clear understanding that the market is in need of an solution that has the best interests of both the consumer and the golf course in mind”, said Fechter. “Our focus with the launch of OpenTee and the acquisition of GolfSwitch is to fill that need and bring better balance back to the golf industry.”
About OpenTee
OpenTee is a digital tee time reservation marketing portal that includes all golf courses and allows a consumer to easily search tee times and book a reservation from the web or any mobile device. To learn more about OpenTee visit www.opentee.com. OpenTee is a wholly owned subsidiary of Club Holdings, LLC. Club Holdings owns and operates a growing portfolio of golf enterprises including: OpenTee, ShotZoom, and dbSignals. Shotzoom, the creator of Golfshot is the #1 Golf GPS mobile app developer in the world. Over 1.5 million active golfers in 12 different languages on both the iPhone and Android rely on GolfShot to lower their scores, www.golfshotgps.com . dbSignals is a self-learning digital database marketing platform powered by machine learning technology and an underlying digital marketing delivery system that has created one of the largest golfer databases in the world with nearly 25 million self-reported U.S. golfers and over 6.4 million “active” golfer email records. This system will allow over 14,000 courses in the US to talk to 9,500 golfers on average within a 6 mile radius of every course.
About GolfSwitch
Started in 1998, GolfSwitch is recognized as the pioneer in on-line business solutions for golf course operators. As one of the first to provide tee-time booking engines integrated into golf course websites and tee-sheets, GolfSwitch has steadily grown its product portfolio to include course-branded mobile applications as well as the industry’s largest network of tee-time distribution channels. The technology leader is also helping course operators maximize tee-sheet revenue with the most advanced yield management system designed to optimize tee-time pricing. Today, thousands of golf courses worldwide rely on the Scottsdale-based company for proven on-line solutions that drive business results. For more information, visit www.golfswitch.com
Contact:
Contact: Danny Falero – VP Marketing
P: 904.437.7886
Contact: John Fechter – CEO
P: 904.534.8134
