Waterloo, IA – VGM Club has announced the launch of a special equipment promotion for their members in conjunction with Life Fitness, the global leader in commercial fitness equipment.
For this promotion, Life Fitness overhauled VGM Club’s corporate fitness center with over 30 pieces of new cardiovascular and strength equipment that offers a state-of-the-art space. Participating VGM Club members can sign up throughout the year to purchase this equipment at a rate below the manufacturer’s most competitive pricing. The consignment sale of the equipment for VGM Club members will take place in early December 2014.
“Our goal with the Life Fitness program is to make it more affordable for participating clubs to create or enhance their fitness facilities,” stated D. Jay Ellis, President & CEO of VGM Club. “Now more than ever, the clubs on our program have been looking into fitness for two reasons-their members want a wider array of activity options & the club’s desire to increase activity levels and, in turn, profitability.”
The Life Fitness equipment available ranges from elliptical machines, treadmills, recumbent and upright bikes, group cycling bikes to upper and lower body strength equipment. Life Fitness cardio products with Discover Tablet Consoles are equipped with internet connectivity as well as LFconnect™, a Cloud-based platform that allows exercisers to connect to their favorite mobile app to track and record workout data. This feature also provides asset management capabilities for club owners.
People wanting more information on this promotion of the fitness center layout can do so by visiting www.vgmclub.com/lifefitness. This website may also be used by participating VGM Club members to sign up for the auction. Registration will remain open until November 1, 2014.
Boilerplate: Established in 1994, VGM Club is the nation’s premier member service organization for the club industry. VGM Club has over 450 supplier and distributor partners who offer our 3,000 members volume discounts, improved terms, cash rebates and other incentives for all areas of operations.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information, visit www.lifefitness.com.
Contact:
Cam Schultz, Vice President, Marketing
cam.schultz@vgm.com
