Summer 2014 offerings showcase extraordinary details and super premium fabrics
Bordentown, NJ – Bobby Jones, celebrating the iconic apparel brand’s 25th anniversary in 2014, today unveiled its collection of luxury knit polo tops for every summer occasion. The new line of knits offers the same unparalleled attention to detail and luxurious hand feels golfers have come to expect from Bobby Jones, with an infusion of bright colors ideal for long days of fun in the sun.
Highlighting the new collection are Bobby Jones exclusive Supreme Cotton garments. This assortment offers pieces featuring 120/2 100% Pima gassed cotton interlock construction for the ultimate in comfort. Bobby Jones offers two different styles in its Supreme Cotton selection for summer – Solid Supreme Cotton polo and Supreme Flag Stripe polo, each providing the wearer with exceptional softness and a brilliant luster.
The Solid Supreme Cotton features a flat knit collar with 3% Lycra for added shape-support wash after wash. The Solid Supreme Cotton dazzles in an array of 10 vivid colors (Apricot, Black, Cambridge Red, Light Grey, Meadow, Navy, Sapphire, Surf Blue, White and Wisteria).
The Flag Stripe utilizes a yarn dye interlock stripe pattern and a distinct flat knit collar, featuring a birdseye pattern top collar and a solid under collar with tipping for a sophisticated, yet modern look. The Flag Stripe stuns in 5 beautiful hues (Apricot, Cambridge Red, Meadow, Navy and Sapphire).
Embodying Bobby Jones’ astonishing attention to detail, both styles of polo feature Mobilon stretch tape in the shoulders providing incredible flexibility during the golf swing. Each of the styles also utilizes a 3-button placket featuring the trademark Bobby Jones Player embroidery. Bobby Jones Supreme Cotton polos will be available at green-grass shops June 15, 2014.
Continuing Bobby Jones collection of fine cotton knits for summer are those constructed from 60/2 Double Mercerized 100% Egyptian Cotton, providing the wearer with a glossy luster and soft silk-like hand feel that is breathable and luxurious. Bobby Jones offers golfers a wide selection of 20 different styles of Double Mercerized Egyptian Cotton tops, the focus this season is on two, in particular (Hagen Jac and Palmer Stripe).
The Hagen Jac features a striking Jacquard pattern in 9 different eye-catching colors (Apricot, Black, Cambridge Red, Meadow, Summer Navy, Surf Blue, White and Wisteria) and utilizes a 3-button placket showcasing the Bobby Jones Player embroidery paired with a classic tailored self-collar with stand.
The Palmer Stripe offers a flat knit collar style with a contrasting fine-line stripe under collar and exquisite jersey striping throughout the body of the shirt, which is available in 9 spectacular colors (Apricot, Black, Cambridge Red, Meadow, Summer Navy, Surf Blue, White and Wisteria). The Palmer Stripe also utilizes a 3-button placket with the embroidered Bobby Jones Player logo. Adding an exquisite detail, all of Bobby Jones elegant Double Mercerized 100% Egyptian Cotton knits for summer feature new signature mother-of-pearl buttons with a laser engraved logo. The mother-of-pearl buttons are harvested from ocean-farmed cultured shells and the face of the button is recut after the dyeing process to remove color creating an eye-catching element for discerning wearers.
Like all of the Bobby Jones luxurious summer knits, the Hagen Jac and Palmer Stripe feature Mobilon stretch tape in the shoulders providing unrestricted range of motion during the golf swing. Both the Hagen Jac and Palmer Stripe will be available at green-grass retailers by June 15, 2014.
Rounding out Bobby Jones fine cotton knits for summer are their new Cotton Lisle selection. The Lisle fabric process produces a fine, smooth tightly twisted thread spun from premium long-stapled cotton for a smooth, lustrous finish. This summer, Bobby Jones offers two signature Cotton Lisle knits, the Driver Stripe and Ace Jacquard.
The Driver Stripe features a tailored self-collar with stand and showcases a yarn-dye jersey stripe pattern with a contrast back stand. Driver Stripe is available in 3 vivid colors (Apricot, Surf Blue and Wisteria).
The Ace Jacquard offers a unique tailored button down collar, paired with a stunning floating jacquard pattern on the body of the shirt. The Ace Jacquard is available in 4 summery shades (Apricot, Meadow, Surf Blue and Wisteria). Both the Driver Stripe and Ace Jacquard will be available at on-course shops by June 15, 2014.
“As we continue our milestone 25th Anniversary celebration into this summer, we are offering golfers the opportunity to experience the style and grace of Bobby Jones with brighter colors and modern touches that give the look a classy, contemporary feel,” said Andy Bell, President/CEO of Jones Global Sports. “Our summer knits certainly speak to that, offering wearers luxurious hand feels, fun colors and new patterns that we know will resonate with discerning golfers.”
For a quarter century, Bobby Jones has provided luxury men’s and women’s sportswear, including polo shirts, button downs, shorts, slacks and premium layering items to demanding consumers looking to exude a classy, cool confidence on and off the course. The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world. For more information on the Bobby Jones brand, visit www.bobbyjones.com.
About Bobby Jones
Headquartered in Bordentown, New Jersey, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men’s and women’s sportswear, accessories and performance golf equipment. Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. The Bobby Jones brand has been a mainstay in the golf industry since the 1990’s and celebrates its 25th Anniversary in 2014. Bobby Jones is sold in the finest private clubs, resorts and golf courses worldwide. For more information visit www.bobbyjones.com.
Contact:
Jared Kelowitz
864.233.3776, ext. 24
jaredk@jdpr.com
