New upscale merchandising, equipment, technology and education event
at The Venetian and Cascata Golf Club in Las Vegas, August 18-20, 2014
PALM BEACH GARDENS, Fla. – PGA Professionals, golf buyers, fashion retailers and industry leaders can now register to attend the new PGA Fashion & Demo Experience (formerly the PGA Expo), August 18-20, 2014, at The Venetian Resort Hotel Casino in Las Vegas and Cascata Golf Club in Boulder City, Nevada. Registration is now open online and available free of charge to all golf and apparel industry professionals at www.pgalasvegas.com. Discounted housing reservations also are available online for The Venetian and Treasure Island, official event hotels, at www.pgalasvegas.com/travel.
The new PGA Fashion & Demo Experience
The new event is organized into a three-day format beginning on Monday, Aug. 18, with the PGA Demo Experience at the renowned Cascata Golf Club. At 9 a.m., the inaugural PGA Demo Experience Invitational Pro-Pro Tournament, featuring a purse of $25,000, will be offered to PGA and LPGA Members in good standing. The PGA Demo Experience, continues from 3:00 – 9:00 p.m., will offer a full range of new equipment and technology testing, a golf vendor village, an indoor golf product display in the Cascata Ballroom, two short-game instructional workshops, celebrity appearances, contests and prizes, and a networking reception throughout the facility and grounds. Complimentary transportation to and from The Venetian will be provided to all event attendees.
On Tuesday and Wednesday, Aug. 19-20, the hottest fashion trends and newest collections will be showcased during the new PGA Fashion Experience, exclusively displaying golf fashion and accessories merchandise for attending PGA Professionals and buyers. The PGA Fashion Experience, co-located with multiple fashion trade shows at The Venetian during Las Vegas Fashion Week, is moving to a new ballroom with a fresh, contemporary show floor tailored to the golf lifestyle apparel and accessories market. Vendors will have access to move-in ready, elegant and stylish displays that will surround a central networking lounge.
The PGA Fashion Experience will open each day at 8:30 a.m. On Tuesday evening, Aug. 19, at 5:00 p.m., the networking lounge will be transformed for a special evening affair as industry guests are invited to the “Runway to Fairway Fashion Show,” a special presentation of the latest golf lifestyle collections by the industry’s top designers, immediately followed by the event’s popular Industry Networking Reception. The Industry Networking Reception is open to all registered event attendees and will feature complimentary beverages and appetizers in a social, lively atmosphere on the show floor.
A full day of appointments, product discovery and special events will also take place on Wednesday, Aug. 20, with the PGA Fashion Experience concluding at 4:00 p.m.
The PGA Education Conference for advancements in merchandising, business strategies and golf instruction will be offered Aug. 18-20 at The Venetian. Two outdoor, short-game instructional workshops will be offered at Cascata Golf Club on Aug.18. Certification programs, instruction workshops and seminars will provide PGA Professionals with access to more than 20 MSR education credits. Education conference speakers, course descriptions, schedules and registration will be available shortly. In addition to the paid conference, complimentary merchandising panel presentations will be offered each day on the show floor.
While the PGA Fashion Experience show floor is an exclusive showcase for apparel and accessories, a limited number of golf equipment, products and technology companies will follow their PGA Demo Experience interaction by hosting PGA Professionals and buyers in private Venetian meeting space.
Additional event details will continue to be released. Companies interested in participating in the PGA Fashion & Demo Experience should contact Steve LaRoche for additional information by phone at (203) 840-5343 or by email at slaroche@reedexpo.com. Visit www.pgalasvegas.com for more information.
Contact:
PGA Worldwide Golf Exhibitions, Sherry Major 716.662.3855, smajor@reedexpo.com
PGA of America, Jamie Carbone 561.624.8446, jcarbone@pgahq.com
