Raising funds for children’s charities through?promotion of innovative, premium product that simplifies ball selection process
(VIENNA, VA) – Buffalo Communications has been selected by Nicklaus Companies to help the Nicklaus Children’s Health Care Foundation and St. Jude Children’s Research Hospital raise funds for pediatric programs through sales of the new, innovative Nicklaus Golf Balls; designed, tested and perfected under the active supervision of the legendary Jack Nicklaus.
Available exclusively at www.nicklaus.com and through pro shops at the more than 200 Nicklaus Design courses in the U.S., a percentage of the sales price is donated to the charities. Consumers using nicklaus.com to purchase balls at essentially a wholesale price also receive free shipping. If via FedEx delivery services, an additional donation is made to St. Jude.
Available in three specially-designed models, each golf ball accommodates a specific player type. A color-coding system makes the selection process extremely easy. The Nicklaus White ball is designed for golfers who typically tee off from the forward or white tees; Blue is for those who prefer the middle or blue tees; and Black is for lower-handicap golfers who might use the back or black tees.
“By simply knowing the tees golfers play, we can estimate swing speed ranges,” says Nicklaus, winner of more than 120 professional tournaments, including a record 18 majors and 73 PGA TOUR events. “So, we conceived the balls based on each golfer’s unique ability, be it an everyday player or professional, to score better and enjoy the game even more. All you need to know is the tee you play from.”
The Nicklaus team assembled experts in materials, technology, engineering, design and manufacturing to develop the product. Launched roughly seven months ago, the high-performance, made-in-the-USA Nicklaus Golf Balls have already won media-bestowed awards for providing golfers with exceptional control, feel, spin and distance.
Online sales save golfers money because distribution costs typically built into product sold through traditional retail channels have been reduced. This allows Nicklaus Golf Balls to be priced attractively at $28 to $32 per dozen and generate greater charity donations. Visitors to nicklaus.com can also make voluntary contributions; to date, nearly 80 percent of consumers have opted to make a donation.
“We wanted to reduce consumer confusion associated with selecting a ball, create high-quality options for all players, and give back to those in need in the process,” says Howard P. Milstein, Co-Chairman of Nicklaus Companies. “Buffalo Communications is an ideal partner to spread the word about the golf balls’ performance and inspire altruism.”
“The R&D that goes into Nicklaus Golf Balls is extensive, so it’s no wonder they’re rapidly gaining in popularity” says Rich Katz, Managing Director of Buffalo Communications. “Color coding according to skill level or handicap means golfers playing the proper ball speeds the pace of play and increases engagement with the sport.”
More information about Nicklaus Golf Balls: www.nicklaus.com. Get social: @jacknicklaus and Facebook
About the Nicklaus Companies
The Nicklaus Companies is dedicated to promoting excellence in the game of golf, preserving its great traditions and growing the game. For nearly 50 years, the mission of the Nicklaus Companies has been to enhance the golf experience, and to bring to the national and international consumer, golf-related businesses and services that mirror the high standards established in the career and life of Jack Nicklaus. In 2007, Jack Nicklaus partnered with Howard Milstein to help further the growth of the company and to realize the full potential of the brands and branded businesses. Howard Milstein is Chairman of New York Private Bank & Trust and is actively involved in the Nicklaus Companies serving as Co-Chairman along with Jack.
Products and services include golf-course design, development of golf and real estate communities, and the marketing and licensing of golf products and services. Nicklaus Design, recognized as the world leader in golf course design, has created more than 380 courses worldwide, open for play in 36 countries and 39 U.S states. Nicklaus-branded products have been marketed worldwide since 1962. The Jack Nicklaus and Golden Bear-branded lifestyle collection of products include restaurants; beverages; wine; home appliances; flooring; cabinets; apparel; footwear; and golf equipment.
For more information on the Nicklaus Companies, please visit http://www.nicklaus.com/.
About Buffalo Communications
Headquartered outside Washington, DC with offices in New York, Boston, Miami, Minneapolis, Phoenix and Raleigh, the global golf-specialty firm has expanded to also represent companies and organizations in sports, travel, hospitality, real estate, fashion and luxury consumables segments. Through its strategy, public relations, branding, marketing-communications, social media and creative services work, clients grow their awareness, popularity and revenues. Buffalo Communications’ portfolio includes ECCO, Fila Golf, Galvin Green, Kaua’i Visitors Bureau, LPGA Tour, PHIT America, PGA National Resort & Spa, Sea Pines Resort, Team Express and the World Golf Foundation.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
