HARTFORD, CONNECTICUT, MAY 29, 2014: Back9Network announced today that it has completed the acquisition of Swing by Swing Golf. The acquisition gives the upstart golf lifestyle and entertainment network the top-ranked free golf GPS app on both iOS and Android mobile platforms as well as an engaged audience of over 2 million users.
“We are excited to add Swing by Swing and its top-notch management team to the Back9 family,” said Jamie Bosworth, Chairman, CEO, and Co-Founder of Back9Network. “Swing by Swing’s proven ability to create a large, loyal audience of active golfers is a tremendous fit for our network and grassroots marketing strategies. The combined companies will strive to build the top digital media offering in golf.”
The Swing by Swing golf GPS app has been downloaded over 3 million times and provides GPS mapping for over 35,000 golf courses in 130 countries. Golfers use the app to play hundreds of thousands of rounds each month. The Swing by Swing team will join Back9Network but remain in its offices in Palo Alto, California.
“This is a great match for both companies, and we plan to double Swing by Swing’s user base over the next year or two,” said Charles Cox, CFO & Head of Business Development at Back9Network. “It is a tremendous advantage for a young network to have a large, highly engaged online audience to whom we can introduce new, early content from our network in addition to generating feedback, community interaction, and brand awareness. The 26 million active golfers in the U.S. are our primary demographic, and Swing by Swing’s GPS product is loved by active golfers.”
About Swing by Swing Golf: Swing by Swing’s free Golf GPS & Scorecard app is used by more than three million golfers in 130 countries to master the world’s golf courses, get distance information, play games, stay connected with golfing buddies, and maintain personal stats. Learn more and download the free app at www.swingbyswing.com.
About Back9Network: Back9Network, based in Hartford, CT, is a lifestyle multiplatform television network and media company. Back9Network was developed as a complementary alternative to traditional media’s focus on professional golf tournament coverage. Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and much more, fans of all kinds will want to hang with the Back9Network. Back9Network.com, its online clubhouse, delivers a fresh perspective on the golf lifestyle and its worldwide influence. Back9Network’s leadership includes respected and outspoken executives from the golf and media industries. Back9Network recently moved into its new corporate Headquarters and TV/Video Production Studio in Hartford, joining ESPN, NBC Sports and YES Network in Connecticut. For further information, visit www.back9network.com.
Contact:
Reid Gorman ReidGorman@back9network.com 860-856-5202
