EZLinks golf technology to power call center and tee time reservations at Troon facilities worldwide
Scottsdale, Ariz., and Chicago, Ill. – Troon, the world’s largest golf management company, and EZLinks Golf, Inc., the golf industry’s premier technology and service provider, today announced Troon has extended its long-term relationship with EZLinks Golf. Troon has named EZLinks as a Preferred Technology partner providing Troon with industry-leading tee sheet software, 24/7 reservation center and revenue management tools to drive revenue for Troon’s elite portfolio of semi-private, resort and daily fee golf courses.
“Troon is very pleased to have extended a longstanding relationship with EZLinks, specifically with tee sheet and call center applications,” said John Easterbrook, executive vice president, operations, Troon. “We view EZLinks as a technology leader and a trusted partner that will continue to play an important role in our future success.”
EZLinks will provide Troon courses with:
• 24/7 customized reservation center support, ensuring each and every call is answered and round booked with the highest consumer data capture rates in the industry
• EZLinks’ cloud-based tee sheet, allowing Troon to manage and sell rounds through multiple channels using real-time dynamic pricing
• EZLinks’ WebMarket, the industry-leading customized web booking engine for use on golf course websites
• Best in class service and support
“EZLinks Golf is proud to extend our relationship with Troon,” said Gary Cohen, chief executive officer, EZLinks Golf. “This long-term contract extension underscores the trust and value our clients place in our technology solutions, and we look forward to continuing to help drive their business forward.”
EZLinks’ cloud-based technology structure allows management companies and multi-course operators to manage multiple golf courses from a single, highly integrated platform. Real-time performance data, multiple customer databases and multi-course marketing programs are integrated to streamline reporting and decision making, thereby enhancing customer service across facilities and allowing for maximum versatility and revenue growth.
EZLinks and Troon have worked closely for more than 15 years shaping the customer experience relative to booking tee times. Executed across multiple Troon locations and two reservations centers, the partnership has helped introduce and expand upon facility-based pricing strategies, and has most importantly revolutionized tee sheet functionality by allowing operators to manage their business more effectively and efficiently. Troon and EZLinks exemplify what a true partnership can accomplish together.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf® (daily-fee & resort) and Troon Privé (private) properties located in 33 states and 28 countries. Additionally, 48 Troon facilities enjoy a Top 100 ranking by national or international publications. Visit www.TroonGolf.com for more information or connect with Troon on Facebook, Twitter, Instagram, Google+, Blog, Press Room, or subscribe to Troon Golf & Travel.
About EZLinks Golf, Inc.
A pioneer in online reservations and tee time services, EZLinks was founded in 1995 and currently operates the world’s largest golf reservations network as well as the industry’s highest-volume tee time call center. The company provides tee sheet management software, 24/7 live customer support, custom online booking technology, golf course web development and integrated point-of-sale, email marketing and social media tools for the golf industry. EZLinks also operates TeeOff.com (www.teeoff.com), an ecommerce site connecting golfers with tee times and exclusive deals at more than 1,250 golf courses worldwide. Discover more at www.ezlinksgolf.com.
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