The recently-completed US Open brought out the usual general media “spectators” of our sport and industry, all looking for the annual, definitive answer on whether the golf industry is healthy or not. Their search for truth brought out a range of perspectives that, in our opinion, ranged from “interesting” to “farcical.” In our lead story in the June issue, we weigh in with some much-needed, relevant facts underpinning the story, “Is the golf industry healthy? Three versions of truth.” In this issue we also cover the following topics:
• A new initiative north of the border to develop or modify facilities around a 12-hole golf experience to address the “time constraint” barrier to increased participation and frequency that the industry faces
• Is better facility performance benchmarking coming to a market near you? We’ve got the formula for it, we’re just looking for the early adopters out there to provide rounds and revenue data to complement our weather and facility segments data
• A “feel good” facility turnaround story with an unusual business structure and grounded in solid analysis and reporting (bet you didn’t expect feel good from Pellucid)
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and Chicago IL as this month’s Market Focus
If you’re one of the roughly 31,000+ industry stakeholders and observers plugged into Pellucid, it’s already in your Inbox automatically. If you’re not yet receiving it or you know someone who would benefit by being “in on the conversation,” there are two options to check in:
– Try it, you’ll like it! Go here to read the current issue, we won’t even make you register for this free preview: http://www.nxtbook.com/nxtbooks/pellucid/perspective_201406/
– Or, if you’re more adventurous and would like it to just show up automatically in your Inbox every month, you can register at Pellucid’s website (http://www.pellucidcorp.com/news/elist). As always, if the publication doesn’t live up to its hype, you can opt out at any time (Pellucid does not share, rent or sell its database to any 3rd parties). Best of all, it’s free supported by our industry thought-leading sponsors Troon Golf, KemperSports, Bayer CropScience and EZLinks. So, the only thing left holding you back is that we might upset your sensibilities with our unique take on some particular long-held industry beliefs. We think, in today’s golf economy, that’s a reasonable risk to take.
For more information or to order any of Pellucid’s products, please contact Jim Koppenhaver at 847.808.7651 or jimk@pellucidcorp.com or visit our website at www.pellucidcorp.com.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
