San Diego, CA. – Heritage Golf Group is pleased to announce the appointment of Lauren Thayer as their new Marketing Director. Thayer steps into this position with over a decade of expertise in integrated marketing and niche branding strategy within the sports and wellness industries.
Thayer has a passion for sports marketing that began while she attended college at San Diego State University and served as Marketing Lead Supervisor for the Aztec Recreation Center (ARC). After graduating Summa Cum Laude with a Bachelor of Science degree in Integrated Marketing Communications, she became the Online Marketing Manager for Road Runner Sports. Thayer went on to continue her career in sports marketing while consulting for Upper Deck and then serving as the Online Marketing Manager at ACTIVE Network. Prior to joining Heritage, Thayer most recently served as the Digital Marketing Manager for Tony Robbins at Robbins Research International. Thayer’s strong background in integrated marketing strategies will create demand, enhance the online experience, build loyalty, and drive profits for the Heritage portfolio of high caliber Private Clubs and resort properties.
“We are confident that Lauren will complement our efforts to continue to be an innovative leader in the golf industry,” said Bob Husband, President of Heritage Golf Group. ”We expect that she will be an integral part of our future success.”
Heritage Golf Group recently announced that it has been recapitalized as part of a majority investment from Tower Three Partners, a leading operationally-oriented private equity firm. The Company has embarked on a disciplined growth strategy aimed at adding premier golf properties that fit the company’s profile for top-tier clubs.
About Heritage Golf Group
Heritage Golf Group (www.heritagegolfgroup.com), established in 1999, is a leading owner and operator of premier private, resort and daily fee golf properties across the United States. The Heritage portfolio represents some of the most well-known and acclaimed golf properties spanning Florida, South Carolina, and Texas. The company, led by Bob Husband, President and CEO, distinguishes itself through its dedication to “Unrivaled Golf and Uncompromising Service” with over 100 years of collective experience as business professionals and golfers.
About Tower Three Partners
Tower Three Partners is a leading operationally-oriented private equity firm that invests in a concentrated portfolio of U.S.-based middle market companies. With long-term committed capital from major institutional investors and a senior management team that collectively has decades of experience revitalizing businesses, the firm targets equity investments of $50 M to $150 M that provide a catalyst for growth.
Alongside management, Tower Three Partners prioritizes and implements transformative changes in operations, strategy, growth and/or capital structure to significantly improve business performance. Our professionals are experienced in operational improvement, mergers & acquisitions and financial restructurings. (www.towerthreepartners.com)
Contact:
Amie Fipps (858) 617-6119
