The secret is out on tour, counterbalance technology provides superior consistency, control and distance
(SCOTTSDALE, AZ) – Boccieri Golf’s award-winning Secret Grip – which allows players to easily counterbalance clubs from any manufacturer for an instant boost in performance – was used in the putter of a top-5 finisher at the PGA Tour’s Travelers Championship.
Relying on the Secret Grip for the first time in competition, the player fired an opening round 62 at the difficult TPC River Highlands in Cromwell, CT. Over the tournament’s four rounds, he also recorded one of the event’s lowest putting averages. Thus far in 2014, a number of Tour players who have switched to the Secret Grip are reaping the performance benefits associated with the Jack Nicklaus-endorsed product.
The added weight of the Secret Grip is achieved via a proprietary tungsten insert in the butt-end, combined with a rubber compound 40-percent heavier than standard. Together, these attributes raise the club’s balance point and force players to use their larger, more stable muscles. This results in a highly repeatable and reliable stroke.
“We’ve touted the benefits of counterweighting for 10 years, which golfers can now try simply by installing a new grip,” says Stephen Boccieri, President and CEO of Boccieri Golf. “This popular trend on the PGA Tour benefits players of any skill level, who can improve their putting instantly without modifying their stroke or changing to a new putter.”
Available in three sizes – Classic, Midsize and Jumbo – the putter version of the Secret Grip has been adopted by scores of Tour pros worldwide since being introduced in 2013. The Midsize ($24.99) weighs 155 grams and features popular pistol shaping. Weighing 165 grams, the Jumbo ($24.99) is preferred by players seeking a grip with an extra thick feel and additional weight.
For a limited time, the company is offering a risk free 30 day replacement guarantee on the full-swing versions of the Secret Grip. This bold, never-before-seen promotion puts the Secret Grip to the test by offering a trial period wherein customers can return the products if not completely satisfied and receive replacement grips of their choice at absolutely no cost. New models for 2014 include a specially-designed full-cord option, patriotic color updates – red, white, blue – and a thicker midsize option.
The Secret Grip range is currently available at Dick’s Sporting Goods, Golf Galaxy, PGA TOUR Superstore and www.SecretGrip.com.
For more information: www.boccierigolf.com, 888.788.8374.
About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company’s popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf’s Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.
The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.
Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
