New Nike Lunar Waverly and Lunar Mont Royal embody classic Nike design DNA
BEAVERTON, Ore. (June 24, 2014) – Perfect for summer’s longer days, warmer weather and extra hours on the golf course, Nike Golf introduces two new footwear styles inspired by more than four decades of Nike’s deep roots in athletic shoe design.
Available July 1, Nike Golf’s new Lunar Waverly and Lunar Mont Royal join the Lunar Clayton as part of the Versatility footwear family.
Nike Golf designers drew inspiration from Nike’s footwear heritage to create innovative styles inspired by iconic running and court sport silhouettes perfect for both on and off the golf course.
“The Lunar Waverly and Lunar Mont Royal were really inspired by classic Nike footwear styles, and we adapted those designs for athletes who want a golf shoe with versatile appeal,” says Carl Madore, Nike Golf Innovation Design Lead. “These are shoes with incredible performance technology that are great for playing 18 holes or wearing before or after the round, too. You can hit balls at the driving range on your lunch break without ever changing your shoes. These styles are modeled after some of Nike’s first shoes but modernized to perform specifically for our sport.”
Since introducing Integrated Traction technology in its footwear in 2010, Nike Golf has continued to improve the tread design for a combination of incredible traction and off-course comfort. The iconic Nike waffle sole featured on the Lunar Waverly and Lunar Mont Royal provides a more aggressive tread for superior grip and controlon course, while echoing Nike’s storied history in athletic footwear.
Lunar Waverly
Madore and team crafted the Lunar Waverly to be just as comfortable on the course as it is off. Partnering with the Nike Sports Research Lab, Nike Golf designers used pressure-mapping analysis to zero in on how the foot moves during the swing and determine the size, height, hardness and overall configuration of the waffle lugs. The footwear team brought that pressure mapping to life through visible color patterns on a traditional Nike waffle outsole reminiscent of the company’s very first footwear styles, featuring superior grip and traction within an iconic tread pattern.
Nike Dynamic Flywire technology combines with a rubber cup-sole for lateral support, surrounded by a premium waterproof full-grain leather upper. For the first time ever, Nike Golf designers utilized cork for the sock liner — incredibly comfortable and extremely lightweight, the anti-microbial material helps prevent odor and provides a distinctive design detail, while full-length Nike Lunarlon foam delivers maximum responsive cushioning.
Lunar Mont Royal
When the Nike Montreal was unveiled in 1975, it was the brand’s first signature shoe designed for running legend Steve Prefontaine. Nearly 40 years later, Nike Golf is bringing the Montreal’s iconic color blocking design and running-inspired silhouette to the golf course in the Lunar Mont Royal.
Featuring Lunarlon foam in the heel and modern no-sew technology in the midfoot, the Mont Royal also utilizes the traditional Nike waffle sole for incredible grip and control. Tapping into insights from performance testing, Nike Golf footwear designers constructed the outsole with waffle tread rolling up around the toe and inner side of the foot to maintain traction through the swing as the foot pushes off the ground.
Lunar Clayton
A new Deep Burgundy offering of the Lunar Clayton featuring a lavender outsole is available July 1. Launched in early 2014, the Lunar Clayton celebrates the heritage and history of golf while providing athletes with superior comfort and a supportive fit in a premium, handcrafted shoe that is a versatile option for both on and off the course.
Nike Lunar Waverly
Availability: July 1, 2014
Color offerings: Black/Anthracite/Pure Platinum-Volt; Cool Grey/Photo Blue-Summit White-Dark Grey; White/Action Red-Light Bone-Sail; and Baroque Brown/Black-Sail-Hyperpunch
Street Price: $140
Nike Lunar Mont Royal
Availability: July 1, 2014
Color offerings: Black/Anthracite-Summit White; White/Obsidian-Light Magnet Grey; Deep Royal Blue/Volt-Photo Blue-Pure Platinum; and Grey/Hyper Crimson-Dark Grey-Pure Platinum
Street Price: $100
Nike Lunar Clayton
Availability: July 1, 2014
Color offerings: Deep Burgundy/Deep Burgundy-Hydrangeas
Street Price: $250
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nike.com/nikegolf. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikeinc.com. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Gretchen Wilhelm- Nike Golf Kristen McKenna – Nike Golf
503.532.6236 503.532.6581
Gretchen.wilhelm@nike.com kristen.mckenna@nike.com
