Bordentown, NJ åÂ- Bobby Jones, celebrating the iconic brand’s 25th anniversary in 2014, announced today the opening of The Royal Liverpool Golf Club’s Bobby Jones ‘Shop in Shop’. An apt addition to the concept that the business is rolling out worldwide, given that this prestigious golf club was the host venue for The Open that Jones won as part of his historic 1930 Grand Slam.
“It has been a pleasure to work with the team at Bobby Jones this year,” said John Heggarty, Head Pro at The Royal Liverpool Golf Club. “2014 is such an exciting year for the Royal Liverpool Golf Club and it is fantastic to be reminded of the greats that have played and won on our course in previous Open championships.”
The dedicated shop area has been outfitted with specially commissioned furniture, pictures of Bobby Jones from the 1930 Grand Slam and a bespoke ‘Greatest of them All’ point-of-sale display designed to commemorate the brand’s 25th Anniversary. In addition to the Bobby Jones branding, a range of crested Royal Liverpool Bobby Jones garments are available to purchase, providing a perfect memento of the 143rd Open Championship.
For a quarter century, Bobby Jones has provided luxury men’s and women’s sportswear, including polo shirts, button downs, shorts, slacks and sweaters/knits to demanding consumers looking to exude a classy, cool confidence on and off the course. The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world. For more information on the Bobby Jones brand, visit www.bobbyjones.com.
About Bobby Jones
Headquartered in Bordentown, New Jersey, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men’s and women’s sportswear, accessories and performance golf equipment. Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. The Bobby Jones brand has been a mainstay in the golf industry since the 1990’s and celebrates its 25th Anniversary in 2014. Bobby Jones is sold in the finest private clubs, resorts and golf courses worldwide. For more information visit www.bobbyjones.com.
Contact:
Jared Kelowitz
864.233.3776, ext. 24
jaredk@jdpr.com
