Miami (July 8, 2014) – Callaway® Golf Apparel, a division under Perry Ellis International, Inc. (NASDAQ: PERY), an internationally recognized leader in the golf apparel industry, has introduced two new industry leading developments, Performance Cotton fabrics in conjunction with Opti-Soft performance technology.
This latest development combines the vibrant colors and performance attributes of polyester with the soft feel and comfort of cotton. Designed to enhance comfort without compromising performance, Performance Cotton is the best of both worlds. The results are garments that offer a soft, natural feel combined with the performance golfers expect. Performance Cotton melds the most desirable attributes of cotton and polyester fabrics, eliminating the need to compromise performance for natural feel, or vice versa, and providing an unparalleled product in terms of both comfort and performance.
Launching for spring 2015, all Performance Cotton products will feature Opti-Soft product technology, a part of the Callaway Opti Series family of performance technologies, as well as both Opti-Dri and Opti-Shield performance technologies. Opti-Soft technology is designed to optimize the feel and comfort of a garment, while still providing maximum performance. Opti-Dri technology transfers moisture away from the body to help in evaporation while Opti-Shield technology creates a layer of protection from the sun’s harmful rays.
Opti-Series continues to enhance enjoyment of the game by addressing comfort and performance concerns that golfers of all levels face. Features within the Opti-Series line currently available include Opti-Dri, Opti-Shield, Opti-Stretch, Opti-Genic, Opti-Repel, Opti-Cool, Opti-Therm, Opti-Vent and Opti-Soft. Opti-Series is yet another example of the Callaway tradition of performance and quality.
For more information on Callaway Golf Apparel, please visit www.CallawayApparel.com
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit www.callawaygolf.com.?
Contact:
Jeremy Gerson
Sports Marketing Director, Perry Ellis International, Inc.
Jeremy.Gerson@pery.com
305-873-1325
