(SCOTTSDALE, AZ) – BirdieBox – a monthly subscription service providing curated golf gear for personal use, as well as corporate outings and other events – confirms hundreds of the company’s limited-edition “Bubba Box” were sold over a three-week campaign leading up to Father’s Day, raising nearly $10,000 for The Bubba Watson Foundation.
A collaboration with the two-time Masters champion and leading online retail service Fancy, the package featured an assortment of items hand-selected by Watson. Its reception amongst consumers was matched by overwhelmingly positive editorial coverage reaching a potential total audience of more than 200 million. This included placements in Golf Digest, MensHealth.com, Chicago Tribune, US Weekly and many more.
Support for the “Bubba Box” was furthered by a strategic social media campaign – featuring product videos, tweets and postings – driven through @BirdieBox, @Fancy and @BubbaWatson.
Watson donated 100% of his proceeds to his namesake foundation, The Bubba Watson Foundation, which he founded earlier this year with his wife, Angie. The charity’s mission is to enhance the everyday lives of people in need, with a special emphasis on helping and inspiring children, young adults and those associated with the U.S. Military.
“This was an amazing opportunity to put some smiles on the faces of dads across the country while continuing my mission of giving back to those in need,” says Watson. “With the great mix of products from my sponsors, the buzz generated and the money we raised, it was a huge win all around.”
Offered through BirdieBox.com and Fancy.com, packages boasted a total value nearly double the retail cost. Included were a PING Bubba Visor (BirdieBox global exclusive), Oakley Short Sleeve Greene polo, sleeve of Titleist ProV1 logo balls, KENTWOOL USA Performance Socks, special Bubba headcover from Daphne’s and free one-month BirdieBox subscription.
“Bubba’s passion really shone through in all the work he put into making this initiative such a success,” adds Pat DePirro, CEO of BirdieBox. “Whether it’s golf, family or helping others through The Bubba Watson Foundation, he sets the bar high and truly lives up to those lofty standards.”
More information: www.BirdieBox.com. Get social: @BirdieBox.
About BirdieBox
Launched in January 2014, BirdieBox is a monthly subscription service that delivers a curated box of premium golf, lifestyle and nutritional items to subscribers’ doorsteps every month. The company is devoted to ensuring a positive and fun customer experience.
Removing all the hassle from shopping, BirdieBox uses the personal preferences of each subscriber as the basis for every delivery. The items include a selection of the hottest products from major brands – plus the current issue of Golf Digest – all packaged in a stylish gift box.
Offered in one-, three-, six- and 12-month options, the retail value of each delivery is nearly double the cost.
BirdieBox also prepares specialty boxes commemorating golf’s major championships, Mother’s Day, Father’s Day and Christmas. The items are carefully selected by the company’s team of golf retail experts. Beyond individuals, BirdieBox is an entirely new way to source an unforgettable gift for corporate, charity or country club events. The highly trained staff will work within a set budget to create a truly unforgettable package. Adorned with a logo of the customer’s choice, each finely-appointed, custom-curated assortment is hand-selected to match designated preferences and impress guests.
About The Bubba Watson Foundation
The Bubba Watson Foundation, Inc was formed in January of 2014 by Professional Golfer Bubba Watson and his wife Angie to enhance their ability to help those in need. Consistent with the Watson’s historical philanthropic activities, the Foundation’s mission is to enhance the every-day lives of people in need with a particular emphasis on helping and inspiring children, young adults, and those associated with the U.S. Military. It is our belief that everyone deserves the opportunity to pursue their dreams while becoming productive and responsible members of society.
In furtherance of its charitable mission, the Foundation both supports existing organizations and administers programs of its own that enhance the physical, spiritual and social development of children, young adults and those associated with the U.S. Military.
More information: http://bubbawatsonfoundation.org/
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
