Southeast Asia Golf Industry Survey – VIEW VIDEO: http://www.youtube.com/watch?v=cUettuRT93Y
Finally, the golf industry in Southeast Asia will have properly researched data to help it navigate through what is potentially one of the largest markets on the Asian continent.
This is going to be made possible by a ground-breaking initiative spear-headed by the Asia Pacific Chapter of the CMAA (CMAAAPC) and Melbourne-based Golf Business Advisory Services (GBAS) headed up by Jeff Blunden and supported by the Asia Pacific Golf Group.
This much needed study, tagged the 2014 Southeast Asia Golf Industry Survey will be conducted in ten countries over a two month period. “We will be reaching out to a good cross-sectional sampling of golf course owners, operators, general managers, golfing managers, course superintendents, golf architects, the golf trade and national tourism organisations to obtain a good fix on the spread of the industry and a number of important trends vital to understanding the state of the industry,” revealed Jeff Blunden.
“We are starting from ground zero and we want to make certain that we get things done right from the outset,” he stressed.
This inaugural industry survey will form part of an on-going commitment to research by the CMAAAPC. “The club industry in the region that we are responsible for can expect more specialised research projects to be launched from now on,” revealed Sylvan Braberry, chief executive officer of the CMAAAPC.
The countries that will be covered will include the Philippines, Vietnam, Cambodia, Thailand, Laos, Myanmar, Malaysia, Singapore, Brunei and Indonesia. “This is a massive market of 600 million people and a collective GDP that comes in over two trillion U.S. dollars,” pointed out Braberry.
The survey will be very comprehensive and will serve up data that has heretofore not been available to the golf industry.
Blunden’s expertise is grounded in both market and consumer research, evidenced by the major industry research projects and reports that he has authored in recent years in Australia. Highly skilled in financial analysis and modelling, with a deep understanding of current industry trends, Blunden’s client base has covered the entire industry spectrum as he has successfully delivered a broad range of feasibility, operational and research projects for clubs, resorts, developers, administration and tourism bodies, banks, and legal firms.
He is one of the leading providers of independent golf industry advisory services in the Asia Pacific market. With a background in international hotels and hospitality industry, Blunden’s advisory career started in the real estate and hospitality advisory division of Ernst & Young in 2000. He spent some time in roles with both Golf Australia and an international management company prior to formally creating his own advisory company in late 2008.
Blunden will present some of the key findings of the 2014 Southeast Asia Golf Industry Survey at the 2014 Asia Pacific Golf Summit to be staged in Singapore from November 14 – 15 which is owned and organised by the Asia Pacific Golf Group.
“The release of this survey will be a major milestone in the evolution of the golf industry in the region and it will herald a new era in the way the business of golf is conducted,” declared Braberry.
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