The answer…. Celebrate the Spirit of Golf! To grow the game we must speak to the heart of consumers and find new ways to explain how it ‘feels’ to play the game.
To grow the game we need to stop ‘selling’ it, and instead communicate ‘why’ the game is great. To grow the game we need to better understand why people who play golf love it, and why others don’t. Those who play golf know the benefits that come from it, and the core values that golf offers are extremely important in today’s world.
In most advanced countries, societies are facing the ever-increasing challenges brought on by a fast-paced, technology-driven, ‘me’ generation. Studies show that people, especially youth, are becoming increasingly challenged by a lack of exercise, increasing divorce rates, moral confusion and even attention deficit issues caused by the immediate gratification that comes from technology.
[Watch Promo Video by James Cronk]
http://www.youtube.com/watch?v=NDGIIT0TY7A
While saving the world might not be high on the to-do list of the average golf course operator, the reality is that golf is the antidote that might just solve some of the problems faced by many of us each and every day.
Imagine a world where families can communicate uninterrupted for hours on end, where exercise is required and where self-governance is a choice! Imagine a world where kids can learn important life lessons simply by playing a game.
In today’s challenged industry, those facilities that are able to articulate their passion for golf will be successful in growing the game, growing their customers and growing their profits.
This fascinating topic will be the theme of world class golf management guru James Cronk, President of the Cronk Group in his address at the 2014 Asia Pacific Golf Summit to be staged at the iconic Marina Bay Sands Hotel in Singapore on November 15 and 16. Entitled “WHY GOLF WILL SAVE THE WORLD – Growing the Game One Soul at a Time!” will be an entertaining and educational session where Cronk will rekindle our passion for the great game of golf and also;
• Learn about the needs and wants of today’s consumer
• Identify some of the key obstacles that facilities face with current grow the game efforts
• Learn how your facility can be a leader in your marketplace in attracting new golfers
• Find new ways to get your staff more passionate about growing the game and growing your business
Make sure you REGISTER to attend the 2014 Asia Pacific Golf Summit in Singapore on November 14 -15. It will be the world’s best platform for ideas and thoughts on disruptive innovation for the golf club industry. For more details visit www.golfconference.org
Contact:
