British heritage brand showcasing new offerings for spring/summer 2015
(LEICESTER, England) – British heritage brand Wolsey – one of the world’s oldest existing clothing brands and a pioneer of premium men’s apparel for sporting endeavors – will showcase its recently re-launched Sportsman collection at Booth 620 during the 2014 PGA Fall Expo, August 19-20 in Las Vegas.
Currently stocked by merchandisers at leading country clubs and resorts throughout America, the new Wolsey Sportsman first shipped earlier this month. Its Spring/Summer 2015 line is inspired by the delicate, pastels of England’s acclaimed gardens and breathtaking shore lines. Clean and subtle, the range includes performance merino polos, base layers, knitwear and pants, as well as breathable, waterproof and multi-layered outerwear.
“Touch points with existing customers and other buyers from across the market are essential to continuing rapid growth of our brand in America,” says Wayne Webster, Wolsey’s Golf Sales Director “With the PGA Fall Expo running concurrent to several fashion shows, it’s an ideal setting to showcase our line that uniquely pairs athletic performance with on-trend menswear design.”
Boasting several garments made in the United Kingdom, Wolsey Sportsman combines traditional British menswear colors with minimal and strong textual patterns to create a “less-is-more” aesthetic. The line offers a silhouette that is more middle ground than slim, with many pieces relying on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is “fit for purpose.”
Wolsey recently launched a “Pioneers” video (http://youtu.be/JAab95avxY4) that highlights its team of inspiring brand ambassadors – legendary designer Johan Lindeberg, Tour players Robert Rock, Tom Lewis and James Heath, and polar explorer Alex Hibbert. Each champions Wolsey’s spirit of adventure that stretches back to the company’s founding in 1755.
The modern team of pioneers, which also includes rising Tour star Michael Weaver, continues a Wolsey tradition that traces directly back to historic adventurers like Sir Ernest Shackleton and Captain Robert Falcon Scott, as well as golfing greats Peter Allis and Tony Jacklin.
For more information: www.Wolsey.com, 646-537-5608
About Wolsey
Founded in 1755 in Leicester, England, Wolsey is one of the world’s oldest existing clothing companies. Its rich and storied heritage includes unrivalled success producing premium men’s apparel for a wide range of sporting endeavors.
During the 19th century, Wolsey quickly established itself as Britain’s premium manufacturer of finest quality hosiery and a champion of knitwear innovation, opening one of the first steam powered factories in 1859.
Wolsey’s global reputation as an outfitter for pioneering men was sealed in 1911 when its breathable thermal underwear was selected and publicly endorsed by Captain Robert Falcon Scott for his historic race to the South Pole. Eight years later Wolsey also supplied undergarments for Sir Ernest Shackleton and his team’s expedition to Murmansk. For the British and Allied troops, Wolsey produced more than 18 million pieces of knitwear during World War I.
In the 1920s – an era of flamboyance – outdoor activities such as golf, tennis and swimming were extremely popular and Wolsey became a leading maker of garments for these pursuits. Notably, the company devoted a special production line for the manufacture of golf apparel, which was successfully marketed under the “Sportsman” name using a “Fox” motif as the brand logo.
From mid-century through the 1970s, Wolsey was particularly recognized for its golf range. Endorsers included renowned champions Tony Jacklin, Peter Allis, David Feherty, Fuzzy Zoeller and Roger Davis. Wolsey collections were also selected by numerous sporting organizations and teams, including Aston Villa, the FA CUP Final, the West Indies, England and New Zealand.
With its historic track record, in 1935 Wolsey was appointed a Royal Warrant as Hosiery Manufacturers to his Majesty King George V, an honor still held with today’s monarchy.
Contact:
Ashley Gallitelli
Buffalo Communications
571.830.2527
agallitelli@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
