In this staid and conservative industry that we call golf, breaking away from tradition is not viewed upon too kindly. It gets even worse when words like “sexy” and “torrid affairs” are used. But what the heck – this is the 21st Century and we need to break out of the dark ages of golf and embrace what turns on a dynamic population that has been weaned on instant gratification!
It would be hypocritical to say that golf is not in decline. It is and there’s no two ways about it! Rather than sit down and moan about declining club memberships, falling rounds and depleted cash reserves, let’s all get current and grab the bull by the horns and bring it down before it finally brings all of us down!
The 2014 Asia Pacific Golf Summit has engaged golf’s “God of Love” to lead Asia in an adventure to make golf sexy again. He is Gregg Patterson, the spell-binding speaker who has enthralled thousands all over the world with his unique take on how to make the club experience special.
“I recognize the challenge that our industry faces all over the world. The game is not growing and more are walking away from our clubs,” said Patterson. In an impassioned appeal, he urged, “We have to make the whole experience of golf and the golf club environment appealing to all generations – baby boomers, Gen-Xers, Gen-Ys and the Millennials and this is quite a challenge.”
Patterson is the one man who can help put the shine back in golf clubs and memberships. He knows a thing or two about keeping clubs relevant to fast changing conditions. He has done it for years at his club and he is the captain who will guide the vessel of change to prepare the club industry in Asia to make it relevant and financially viable in the years ahead.
Watch Promo Video from Gregg Patterson
Come and listen to Patterson engage, entertain and enlighten you as he shares his invaluable thoughts on how to make the club industry SEXY again. Patterson knows how to get members and users to DESIRE clubs and to coax them into having a NEW ROMANCE with clubs.
He’ll show you how to start A REAL HOT AFFAIR and create a special “C’mon man” moment to get our golf club industry pumping and healthy for years to come.
Register for APGS 2014 now and ensure you have your ticket for the most sizzling show in Asia.The Gregg Patterson Revue!
Make sure you REGISTER to attend the 2014 Asia Pacific Golf Summit in Singapore on November 14 -15. It will be the world’s best platform for ideas and thoughts on disruptive innovation for the golf club industry. For more details visit www.golfconference.org
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