In the world that we live in today, virtually everything that we do is contingent and dependent on the smart use of information technology. Harnessing information technology can and will oftentimes make the difference between success, failure and even survival.
While it may sound extreme to some, information technology has already made significant inroads to the golf industry, especially in the labour-intensive realms of golf course maintenance.
The adoption of IT in golf course maintenance is relatively new in most parts of Asia and very few golf course superintendents have engaged this powerful tool to help them in their work. But when a club general manager awakens to this trend, it’s about time everyone sat up to pay some serious attention.
Andy Johnston, general manager of the award-winning Sentosa Golf Club in Singapore is a firm believer in the use of information technology to streamline his entire maintenance programme. He is one of the special speakers who will talk about how science fiction is becoming reality at the 2014 Asia Pacific Golf Summit scheduled to be staged at the iconic Marina Bay Sands Hotel in Singapore on November 14-15.
“It is not surprising that technology has moved into mowing equipment. GPS driven equipment allows for mowing equipment to operate independent of human interaction. It’s early days but with quantum leaps in technology, this could become common practice in golf courses worldwide,” Johnston revealed.
“My goal is to share with everyone how much more powerful these tools can make a club’s maintenance team. But, the tools still cannot replace the basic fundamentals of looking at your greens daily and inspecting your turf quality. The intuitive skill of agronomics or a sophisticated Superintendent must still be utilized in combination to achieve the best result,” Johnston added.
This is a presentation that all golf club general managers must make an effort to attend because what Andy Johnston has to share is not the future – it is the future happening NOW!
Make sure you REGISTER to attend the 2014 Asia Pacific Golf Summit in Singapore on November 14 -15. It will be the world’s best platform for ideas and thoughts on disruptive innovation for the golf club industry. For more details visit www.golfconference.org
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