New collection is inspired by a sophisticated take on nature and the outdoors
DENVER (Aug. 12, 2014) – Sport Haley, a premier women’s golf apparel company, is pleased to launch their Spring 2015 collection at the PGA Fashion & Demo Experience in Las Vegas, NV, Aug. 18-20, 2014 at booth #512. For more than 27 years, Sport Haley has been offering women timeless, classic and elegantly designed clothing for the golf course and clubhouse.
The Spring 2015 collection is influenced by gardens, flowers and vibrant color. Each of the five groupings has its own personality, but pieces are interchangeable within each group and beyond. The traditional, but updated elements of Viola Vineyards; the modern, athletic and graphic pieces from Clover Lane; the feminine and floral Petal Path line; and, the classic look of bright blue and white in the Burchfield create a timeless, varied, but cohesive Spring 2015 collection.
“The design approach was one of understatement and sophisticated simplicity”, said Dawn Hulett, VP of Sales and Marketing. “The beautiful florals, bold graphics and simple geometric patterns each have a place in a woman’s wardrobe.” Silhouettes are streamlined with clean and crisp lines, and the colors, textures, prints and patterns take center stage. Haley, the brands’ signature owl, is thoughtfully placed as embroidery, zipper pulls or decorative touches throughout. The attention to detail in Sport Haley clothing speaks to the fine quality the brand is known for.
Fabrics for Spring 2015 are lighter and more technical overall. Sport Haley’s signature fabric, Haley Cool, is superior in performance and has inherent cooling yarns so the fabric not only has wicking properties, but also is cool to the touch. With a UPF 30 and a slight texture, it is the perfect performing fabric.
The Sport Haley Boutique also offers lifestyle pieces with a touch of glamour. Foiled or metallic yarns, crystals and faux fur vests in a textured detail rose fabric add some extra special flair to every lifestyle. Sport Haley also offers basics, outerwear and complementary accessories such as Swarovski Crystal Element bracelets and scarves.
Sport Haley apparel and outerwear is marketed in the premium and mid-price golf markets through a network of independent sales representatives and distributors to golf professional shops at country clubs, resorts and boutiques throughout the U.S. and a variety of channels internationally. On average, Sport Haley pieces typically retail at $76 per item. The company also markets golf and fashion apparel to corporate, college, university and other markets.
Please visit booth #512 during the show to view the collection, view online, or contact Dawn Hulett dhulett@sporthaley.com to schedule an individual appointment.
About Sport Haley
For more than 27 years, Sport-Haley, Inc. has been a premier women’s golf apparel company, passionate about offering the finest in quality, femininity and detailing. Sharp instincts, wisdom, precision and playfulness are the transcending influences that are embraced in the Sport Haley brand. Sport Haley and Bette & Court are located in Denver, CO, and sold online and at private and public golf shops throughout the world. For more information about Sport Haley and Bette & Court, please go to SportHaley.com and bette-court.com.
Contact:
Shawna Golden
303-332-5385 or sgolden@groundfloormedia.com