Proprietary grain-flow forging process infuses atomic element to do for irons what titanium did for metal woods
Norcross, Ga. (Aug. 13, 2014) – Mizuno, a world-class leader in iron technology, design and development, has entered a new era of innovation with the release of the JPX-850 Forged irons, the first-ever iron to implement “Boron” into the forging process. Boron, a chemical element with atomic number five, commonly found in Earth’s crust and throughout the Solar System, establishes an entirely new standard for distance, forgiveness and feel in a Mizuno forged iron.
This exciting material innovation simply reinforces Mizuno’s long-standing reputation of superior design, feel and performance in its irons. With JPX-850 Forged, the company continues to pave the way for innovation, manufacturing and performance technologies, unwilling to cut corners or compromise quality for the sake of better margins.
“The addition of Boron to our 1025 carbon steel in our patented Grain-Flow Forging process enabled us to stretch the limits of design within the iron to bring to market one of the longest and most forgiving forged irons ever, without sacrificing the Mizuno trademarks of look and feel,” said Chuck Couch, Vice President of Product Development, Golf Division, Mizuno USA. “We held true to our history of quality and performance, while leveraging the benefits of Boron in JPX-850 Forged to deliver an iron that will stand above any other forged iron on the market.”
The golf industry has seen Boron used as a decorative element to create an effective “finished” look. With JPX-850 Forged, Mizuno is capitalizing on Boron’s superior performance benefits to give the new irons 30 percent greater strength. By infusing Boron, Mizuno was able to design a much thinner face in the JPX-850 Forged then standard metals to provide an industry leading COR and “sweet area” to allow for an aggressive approach to any golf shot.
Featuring an ultra CNC pocket cavity combined with a Power Frame design, JPX-850 Forged provides golfers the Mizuno feel expected in a forged iron with a large sweet area typically found in game-improvement clubs. In addition to the unparalleled feel and distance of the JPX-850 Forged, Mizuno utilized H.I.T (Harmonic Impact Technology) Power Frame, a vibration management technology, and acoustical badge design to deliver the iconic Mizuno sound and feel players crave at ball impact.
The JPX-850’s are designed with a Triple Cut Sole and beveled leading edge allowing for greater versatility and ball workability from difficult lies. The irons are outfitted in Satin Nickel Chrome Plating with electro-form badge giving users an aggressive, sleek look Mizuno is known to produce.
4- GW (Right- and Left-Hand Models)
Steel Shaft: XP115
Graphite shaft: NEW Orochi
Grip: Golf Pride M-31 360 58 Round
Other Options available through Mizuno’s Custom Department
Suggested Retail Price: $999.99 Steel / $1,099.99 Graphite
Pre-sale/Demo: Aug. 29, 2014
On-sale: Sept. 19, 2014
The JPX-850 Forged line will be available for pre-sale and demo through Mizuno’s Performance Fitting System (PFS) cart. The irons will be on shelves at golf and sporting goods retailers on Sept. 19, 2014.
Learn more about the new JPX-850 Forged in the new product video online at www.mizunogolf.com.
Connect with Mizuno on Facebook and Twitter @Golf_Mizuno to keep up with product news, Tour updates and custom content and fitting tools.
About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.
Contact:
Mike Whitmark, The Brand AMP
562-546-6008
mike@thebrandamp.com
Harper Cornell, Mizuno USA
770-453-7853
Harper.Cornell@mizunousa.com
