Pinehurst, NC. (August 21st, 2014) The performance sportswear brand unveiled the Spring-Summer 2015 Collection on their website www.djrsport.com. In addition to the collection premier, Donald Ross Sportswear also launched their newly redesigned website featuring expanded content about the brand.
About the Spring-Summer 2015 Collection:
The highlights of the collection center around the infusion of new prints, and expansion of the Walk Short and Outerwear offerings. As always, Donald Ross features classic and sporty stripes throughout their colorful knitwear assortment.
“We’ve found our buyers are looking to provide to their members traditionally styled performance apparel that can be worn on and off the course. With a minimum of 7 to 10 various ways to color merchandise the collection, we produced a line that encourages each of our clubs to buy a unique assortment. This strategy has differentiated us in the market.” -Rob Stein, President
Newly Redesigned Website:
Over the past several months, Donald Ross Sportswear has been working on enhancing their existing website to better showcase the brand. “A viewer can now go to our homepage and find direct links to our social media sites and easy navigation to our collections and/or to the new pages featured in ABOUT US. The six new pages we incorporated allow us to tell our company story”, explains Carly Hall, Project Director, who designed the pages with the help of Rob and the web developers at Noobis Inc. The six pages include WHO WE ARE, OUR STYLE, OUR TRADITION, PERFORMANCE TESTIMONIALS, IN THE PRESS, and VIDEO GALLERY. “It’s important to us that we build a sense of community for our viewers. We hope our efforts on each of our web platforms enables buyers and consumers to be more connected to our brand and our company.”
To visit Donald Ross Sportswear:
www.djrsport.com
www.facebook.com/DonaldRossSport
www.twitter.com/DonaldRossSport
Established in 2008, Donald Ross Sportswear is the premier men’s performance golf apparel manufacturer. Founded upon the values and principles of golf course architect, Donald J. Ross, the company develops traditionally styled garments enhanced with modern performance fabrics. Distributing exclusively to the most elite and renown golf clubs and resorts, Donald Ross maintains a controlled growth with emphasis on delivering top quality product and service to their accounts. Having expanded to over 1,000 national accounts and growing accounts abroad, the company continues to establish their unique presence in the golf apparel industry. www.djrsport.com
Contact:
Carly Hall
Public Relations
Donald Ross Sportswear
carly@djrsport.com
