NEW YORK, NEW YORK (October 1, 2014) – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to introduce the Spring 2015 men’s and women’s golf collections offered by The Fletcher Leisure Group. Drawing inspiration from Tommy Hilfiger’s seasonal sportswear collections, the Spring 2015 Tommy Hilfiger Golf collection embraces the “Heartland” of Middle America, where the great outdoors mix with small town charm in some of the most picturesque and interesting places the country has to offer.
The exploration of America’s midland begins at the Gallatin River in Montana. Time-honored classics are reinvented with a modern palette of bold blues and greens, punctuated by pops of black and white. For men, the key look includes classic polos, versatile shorts and a zip-up jacket for late-night golfing; for women, polos and sleeveless polos pair effortlessly with shorts or skorts, to make a bold statement on the green. Stripes are the predominant pattern, juxtaposed against color blocking, ombré gradients and subtle plaids. The aesthetic exudes a relaxed, summertime feel with an adventurous spirit.
The second delivery captures the maritime spirit of Lake Geneva, Wisconsin. Tommy Hilfiger’s signature red, white and navy color palette is paired with unexpected pops of coral and light blue. Tailored silhouettes – as seen in fitted polos and ¼ zip-up sweaters – are effortless and versatile, giving these all-American classics a timeless appeal. Playing on the brand’s preppy heritage, the delivery features classic stripes in a variety of widths and bold color-blocking, while lively patterns include exploded argyles and geometric prints.
The adventure ends in Marfa, Texas, where earthy tones of slate grey, sunset red, sandy gold and cactus green combine with accents in white and turquoise. Serape-inspired stripes pair with angular color blocking and cubist camouflage for an aesthetic that’s filled with texture and bold color. Touches of gold and midnight blue remind of hours spent golfing under the night sky complete the clean, sartorial aesthetic.
The golf collection incorporates performance fabrics throughout – most notably TH Tech, a 100% polyester fabric used as the foundation for the designs. The fabric combines style and comfort with moisture-wicking capabilities, keeping garments dry while providing anti-odor properties essential in a technical garment. TH Comfort Tech is a hybrid cotton fabric that also combines style and comfort with the functional properties required in performance driven garments. TH Cotton supplements the performance fabrics to ensure superior quality and comfort.
Targeting both male and female golfers, the Tommy Hilfiger Golf collection offers a wide selection of merchandise. The men’s collection includes approximately 100 styles with expected retail prices ranging from $45 (?50) for short-sleeved polos to $75 (?80) for sophisticated bottoms. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $45 (?50) for polos to $70 (?90) for bottoms.
Through a license agreement with The Fletcher Leisure Group, the men’s and women’s golf collections are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collections were introduced in Europe.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.
About The Fletcher Sport Brands, Inc.
Fletcher Sport Brands, Inc., based in Montreal, Quebec, is a company with 47 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the wholly owned AUR and Sunice.
Contact:
Mary Beth Lacy, Inc.
T +1 760 346 6942
mb@mblacy.com
The Tommy Hilfiger Group
Europe:
Kimberley Witcomb
Director of Communications
T +31 (0) 20 589 5714
kimberley.witcomb@tommy.com
North America:
Amy Robb
Head of Public Relations
T +1 212 548 1694
amyrobb@tommy.com
Asia Pacific:
Eric Reed
Vice President, Marketing & Communications
T +852 3916 1336
eric.reed@tommy.com
Latin America:
Lisa Bressler
Director of Marketing & Communications
T +1 212 548 1365
lbressler@tommy.com
