Liberty of London prints highlight latest range from women’s golf-lifestyle market leader
(San Marino, CA) – Lizzie Driver – the women’s golf-lifestyle fashion brand offering sophisticated clothing for the country club fairway and everyday – announces the introduction of its Autumn/Winter 2014 collection, highlighted by several pieces featuring exclusive prints by Liberty of London.
Inspired by the seemingly effortless grace and resonant beauty of birds in flight, the “Birds of a Feather” range is distinguished by classic hues and stand-out color combinations, along with elegant floral and geometric patterns. These are expressed across a selection of finely-crafted tops, bottoms, dresses, sweaters and jackets, most of which are made with care in downtown Los Angeles.
“We’ve built a strong relationship with Liberty of London to seamlessly customize and curate designs that fit the needs of our discerning clients,” says Karen Preston, Co-Founder of Lizzie Driver. “The aim is for all our garments to have a level of feel, fit and fashion that goes equally well with cute flats or golf shoes.”
Worn in competition by LPGA Tour star and 2014 Women’s British Open champion Melissa “Mo” Martin, Lizzie Driver is renowned for the manner in which its garments flatter a woman’s body. Distinctive draping and graceful movement has become a signature of the brand’s aesthetic. This directly contributes to its mission of countering the notion that golf clothes don’t have to be beautiful.
“In creating each new collection, we strive to offer outfits that perfectly capture the mood of the season,” says Lorrie Forgatch, Co-Founder of Lizzie Driver. “Here, we’ve drawn from the exceptionally vibrant palette of fall foliage, balanced by the subdued tones of winter.”
In an era of disposable fast-fashion and consistent price compression, Lizzie Driver has staked out a premium position by offering the very best fabrics, fit, style and detailing. A majority of its collections are made in downtown Los Angeles and are distributed through nearly 250 better shops in more than 30 states and several international markets.
For more information: www.LizzieDriver.com. Be social: @LizzieDriver, Facebook
About Lizzie Driver
America’s fastest-growing women’s golf-lifestyle line, Lizzie Driver was founded in 2011 by close friends Karen Preston and Lorrie Forgatch. After successful careers in business and raising children, the two partnered to create beautiful golf apparel that aligned with their off-course wardrobes. Their vision was to develop a collection that functions equally well on the country club fairway as at meetings, social events or almost any other activity in a busy woman’s life. They christened their brand Lizzie Driver by combining their shared middle name – Elizabeth – with that of the “golf club that goes the farthest.”
Catering to women age 30 and up, Lizzie Driver filled a clear market need and has expanded quickly since its premiere at the 2012 PGA Merchandise Show. Working from a philosophy of providing the very best fabrics, fit and fashion, the business grew nearly 450% last year and is poised for a record 2014.
Contact:
Ashley Gallitelli
Buffalo Communications
571.830.2527
agallitelli@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
