(GREENVILLE, SC) – KENTWOOL – the 171-year-old, family-owned American textile innovator – has selected MKRAK Management, Inc. (MKRAK) as brand representative to grow sales for its line of premium wool performance golf socks in Canada.
Worn by scores of PGA Tour professionals including Bubba Watson and Matt Kuchar, each pair of KENTWOOL socks is crafted using WINDspun technology that infuses the fibers with air to provide unrivaled cushioning at micro-stress points along the foot enhancing comfort and energy levels. Made entirely in the USA, the full KENTWOOL line includes the KW Series Pro Light and Sport models, Tour Profile, Low Profile, Tour Standard, The Graduate and 19th Hole designs.
“Demand for KENTWOOL continues to increase in the U.S. making Canada the next logical step in the brand’s international expansion,” says Mark Kent, President and CEO of KENTWOOL. “MKRAK has a proven track record of success in Canada and is best positioned to grow the KENTWOOL business.”
MKRAK will manage the successful entry of KENTWOOL’s product portfolio into the Canada’s green grass and major golf retailers. MKRAK counts top brands including Volvik, Garmin, Nexbelt, Stitch and CHAMP as its partners.
“KENTWOOL already resonates with Canadian golfers due to its U.S. success,” says Mark Krakower, President of MKRAK. “We anticipate a strong sales response as the socks become widely available throughout the country.”
In addition to Watson and Kuchar, KENTWOOL socks are trusted in competition by scores of Tour stars, including Brandt Snedeker, Jonathan Byrd, Beatriz Recari, Ryann O’Toole, Peter Jacobsen, Duffy Waldorf, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Kristy McPherson, Shasta Averyhardt, Jenny Suh, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong.
For more information on MKRAK Management: www.mkrak.ca, 1-877-267-8200.
For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).
About MKRAK Management, Inc.
MKRAK was established with the vision of helping all golfers enjoy the game of golf by providing leading-edge equipment, accessories and training aids to the Canadian marketplace. The Company’s team is passionate about their desire to provide products that help individuals enjoy the game no matter what their level of expertise. Putting the customer first and providing added value is how the Company sets itself apart from others. Backed by a team of professionals with over 30 years’ experience in sales, marketing and distribution, MKRAK provides manufacturers who desire to distribute their products in Canada with a complete one-stop solution. MKRAK will assist in the design and implementation of a marketing strategy, provide sales and customer service and manage all shipping and handling. For more information please visit MKRAK at www.mkrak.ca
About KENTWOOL
Founded in 1843, KENTWOOL continues to be one of the nation’s longest-running, family-owned textile companies. KENTWOOL is the only company in the western hemisphere – and one of 50 in the world – to receive the Usterized Quality Certification indicating the highest level of quality assurance in yarn production.
An avid golfer, KENTWOOL CEO Mark Kent had the idea to produce the “World’s Best Golf Sock” after standing in the 18th fairway of the BMW Nationwide Tour Pro-Am tending to blistered, bleeding feet instead of concentrating on the eagle opportunity guaranteeing him a spot in the final round.
Born from that moment is golf’s leading, premium merino wool golf sock. It enables golfers of all abilities to play their best while benefiting from abrasion and fatigue resistance, as well as KENTWOOL’s blister-free guarantee. KENTWOOL utilizes its nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural and cool performance fibers for moisture management, sheer comfort and other performance-enhancing benefits.
Based in Greenville, SC, all KENTWOOL products are made in the USA.
For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
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