Aligns with agency’s expansion of services, continued growth in global sport market
(VIENNA, VA) – Buffalo Communications has re-branded itself as Buffalo Brand Invigoration Group, introducing a new logo and website, www.BuffaloBIG.com, to align with broadened services delivered to a growing client base of global leaders in the golf, sport and lifestyle sectors.
Established in 2000, the 30-person firm is headquartered outside Washington, DC, with offices in Boston, Miami, Minneapolis, New York and Raleigh.
Buffalo is widely known for producing leading-edge public relations, branding, marketing, social media and design campaigns for blue-chip golf-lifestyle products, resorts, destinations, communities and industry organizations. Its emerging sport practice includes new clients Dollamur, ECCO Outdoor, PHIT America, Team Express, Sports Turf Managers Association and Live Breathe Futbol.
Among Buffalo’s recent additions:
– A bolstered strategy services team for marketing and branding assessments, insights, program development and activation, and analytics
– Joe Steranka, veteran sports marketer and retired CEO of the PGA of America (2005 to 2012), as its Chief Global Strategist
“We are extremely well-credentialed as a full-service agency in golf and the overall sports and lifestyle categories,” says Rich Katz, Founder and Managing Director of Buffalo. “It’s gratifying when clients tell us our holistic approach has pushed their brands ahead of the curve and made substantial and measurable topline impacts.”
The firm’s new logo features a contemporary buffalo icon with a prism effect, illustrating its team’s boundless energy, sharp talent and multi-faceted perspectives and ideas for new and existing brands.
Buffalo’s re-positioning coincides with sports playing an even larger role in the lives of individuals worldwide. This exponential increase in the power of the sector as a marketing platform for brands has led to a dramatic spike in the value of sports content. Landmark sports media agreements and record-high audiences represent significant opportunities for brands to enter previously untapped revenue centers.
About Buffalo Brand Invigoration Group
Through its public relations, strategy development, integrated marketing, social media and design work, Buffalo increases awareness and revenues for companies operating in more than 40 countries. Founded as a division of Billy Casper Golf – the largest owner-operator of golf courses, country clubs and resorts in the U.S. – Buffalo’s golf, sport and lifestyle clients include ECCO, LPGA, Sports Turf Managers Association, United States Golf Association, World Golf Foundation, KENTWOOL, Dollamur, Fila Golf, Nicklaus Brands, Wolsey, Kauai Visitors Bureau Golf Cooperative, CHAMP Spikes, Ballybunion Golf Club (Ireland), Arccos, PGA National Resort & Spa, Galvin Green, Sea Pines Resort, Cordillera Ranch, Team Express, Club Glove and Keswick Hall.
More information: www.BuffaloBIG.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Brand Invigoration Group
703.891.3322
twilliams@BuffaloBIG.com
www.BuffaloBIG.com
