Orlando, Fla. (Dec. 9, 2014) … It’s been an impressive and auspicious few weeks for Proponent Group, LLC, the member-based service company that supports golf’s top instructors.
In November, Proponent Group merged with the newly formed Golf Channel Academy unit of NBC Sports Group’s Golf Channel, to create a dedicated network of premier teaching facilities. Golf Channel Academy is the first network devoted to efficiently growing the business of golf instruction through a unique marketing partnership with selected coaches and their facilities. This network will utilize a variety of Golf Channel promotional and customized marketing tools for each facility.
Proponent Group president Lorin Anderson believes this merger will make the organization he founded in 2007 an even more important resource to its 450 instructor members.
“The merger with Golf Channel Academy makes us more vital to our members as it brings many new services that they will be able to take advantage of no matter who they are or where they teach,” says Anderson. “Nothing we currently do for our members is going away. Instead, this merger of assets and talent sets us up to better support all of our coaches as they seek to improve and increase their business.”
It was time for an infusion of talent and energy that could take Proponent Group to the next level, and this is it,” says Anderson. “We are already starting to tap into the unmatched array of marketing, business, and social-media resources Golf Channel has to offer and are pushing them out to our members.”
Proponent Group continues to accept new members, both associates (teachers with less than 10 years’ experience teaching) and full members, all of whom can tap into Proponent’s extensive educational and consulting resources that current members have come to rely on to help build their golf instruction businesses. “And now with Golf Channel Academy,” says Anderson, “some of our members can turbocharge their business by becoming part of this new venture. It won’t be appropriate for every instructor, but it’s another opportunity that only we can offer.”
Golf Channel Academy plans to open more than 100 locations in the U.S. and Canada within five years and will lean on Proponent Group’s highly qualified membership to fuel that growth.
“I want to be very clear,” Anderson says. “Proponent Group’s mission is not going to change. We will continue to assist the game’s best teachers, helping them expand and improve their teaching skills and their businesses. For some, that will mean involvement with Golf Channel Academy. But for others-those who continue to succeed as independent businesses we want to help them however we can.”
For additional information on Proponent Group or Golf Channel Academy, contact Anderson at 407-878-1235.
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original programming. Golf Channel’s digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital services including Golf Channel Mobile; GolfNow, the world’s largest online booking platform; GolfAdvisor.com, a golf course ratings and review portal; the interactive Golf Channel Academy instructional app and services; and the Golf Channel Am Tour, the world’s largest amateur golf tour.
About Proponent Group
Proponent Group, based in Heathrow, Florida, was launched in 2007 to offer serious, dedicated golf instructors a unique set of business-oriented benefits to help grow their teaching skills and their businesses. These include an annual conference, seminars, webinars, in-depth newsletters, downloadable business templates and one-on-one consulting. For more information about the services Proponent Group provides to its nearly 400 Directors of Instruction, academy owners and other accomplished teacher members worldwide or to apply for membership, call (407) 878-1235 or access the web site at www.proponent-group.com.
Contact:
Karen Moraghan
Hunter Public Relations
908/963-6013
kmoraghan@hunter-pr.com
Jeff Szklinski
Golf Channel Communications
407-248-3267
Jeff.Szklinski@golfchannel.com
David Schaefer
Golf Channel Communications
407-355-4542
David.Schaefer@golfchannel.com
