Windermere, FL. ProdigyGolfer, a unique apparel line for young adults, announces that they will be returning to the PGA Merchandise Show in Orlando, FL.
“We are looking forward to returning to this year’s PGA Merchandise Show in Orlando, FL. We will be showcasing our latest collections for young adults. This year, our booth #4080 will have an expanded presence and a wider selection of apparel” stated Tom Wayne, CEO/President of ProdigyGolfer, Inc.
“We are also excited to introduce our new manufacturer partner, Lafayette S.A.S. to our booth this year who will be available to meet with clients to discuss the sport performance fabrics that are used in our apparel as well as their production capabilities.”
According to Elisabeth Cardona, Sales Director, USA, “Lafayette is very proud of being part of the ProdigyGolfer® brand because it is growing in a very exclusive and new age sport such as golf. Through ProdigyGolfer® apparel, Lafayette can really demonstrate the high performance and quality of its fabrics, which have identified us for 70 years. It is really amazing to us the great result that turns out when combining performance and excellent design. ProdigyGolfer® is a very trendy brand that uses nice bright colors that really show off our fabrics. We truly believe that this partnership will be a key for a successful brand positioning in the golf apparel market.”
“In addition to our expanded presence this year, we are excited about the opportunity to work with the leading Sales and Marketing firm in golf, The Duran Group.” Wayne continued, “The Duran Group’s specialized expertise with emerging companies, along with the widespread market reach of their sales team, will allow us to reach all markets throughout the USA and Worldwide.”
Tony Duran, Founder/President of The Duran Group, stated “we continue to see a rapidly changing golf market with young adult golfers who are looking for their own identity and look. ProdigyGolfer, Inc. is 100% focused on this market, unlike other apparel brands who see this as a sideline.” Duran continued, “The brands that dad and mom have worn are no longer acceptable to this important segment of the golf industry, and with the distinctive look of the brand coupled with a reasonable price point, we see a bright future for ProdigyGolfer® as a growth leader in this niche market.”
According to Wayne, “We are seeing a validation that our products are meeting this evolving brand-aware age group at a time when their individuality and focus on their game is developing. We are excited about watching the ProdigyGolfer® brand grow alongside the younger generations of golfers.”
About ProdigyGolfer, Inc.
Founded and based in Central Florida, ProdigyGolfer, Inc. (ProdigyGolfer®) is a progressive young adult apparel brand producing high quality custom apparel and accessories for golfers worldwide. By focusing on this key under-served “young adult” demographic, we fill a strategic gap in the golf apparel industry by offering high-tech performance fabrics across our apparel, head-wear and belt-wear product lines. We understand the overwhelming interest and desire from younger golfers to have their own brand to associate with and feel confident wearing. We are dedicated to support them with best of class quality, fabrics and innovative designs to help promote confidence in themselves and their game. Live the golf life with ProdigyGolfer® branded products! For more information, visit www.prodigygolfer.com, 855-574-6534
About Lafayette
Lafayette is a vertically integrated global textile company that is headquartered in Bogota, Colombia. With more than 1,600 employees and a production facility with over 900,000 square feet, they are the leader in Latin American market for high tech polyester fabrics in woven circular and warps knits. It produces its own advanced polyester, which can be blended with cotton or lycra to create excellent durability, resistance and easy maintenance. www.lafayettesports.com.co, 855-758-0777.
About The Duran Group
Headquartered in Orange County, CA, The Duran Group is the largest sales and marketing firm in golf. The Duran Group utilizes a Dual Sales approach, employing inside and outside sales reps to effectively reach and service premium segments of the golf market. With established working relationships with over 6500 golf pro shop locations in the golf market, The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 18 years, including the development of several new categories in golf such as plastic spikes, hybrid clubs, Golf GPS and battery heated outerwear. Numerous Duran Group Clients have received recognition from Inc. 500, Entrepreneur of the Year, and Ernst & Young, for outstanding revenue growth. For more information: www.durangroup.com, 800.746.8144. Ext. 101
Contact:
Name: Amanda Campbell
Phone: (213) 373-3502
e-mail: amanda@durangroup.com