Company rolls new brand identity and Fusion54 into the mix
FOR IMMEDIATE RELEASE – CHASE54, the growing apparel brand named for the pursuit of golf’s perfect score, proudly announces its FALL 2015 collection. In addition to three groupings each for men and women, the brand highlights its new ELEMENTS basics group and its new FUSION54 family of technologies. To top that, the evolving apparel company will introduce its new branding throughout this collection with special details and touches featuring the new logo and tagline.
Inspired by DESTINATION54, FALL 2015 continues the story from SPRING 2015 in paying tribute to world-class golf, travel and adventure destinations. This focus aligns with modern fashion trends and creative synergies from around the world. For women, inspiration comes from Zimbabwe, Colombia and Lumbok, Indonesia. For men, the style inspiration comes from South Africa, Anguilla and French Polynesia. There is a nod to festivity in the prints and exciting features, which appropriately celebrate the introduction of a new brand and new era for CHASE54.
“We’re beyond thrilled to be unveiling our best collection yet with our new sophisticated brand look and feel,” says Lulu Faddis, Chief Designer and Creative Director. “I believe people are going to be awe-struck by this stunning collection and even more impressed when they feel the fabrics and new technologies we are rolling into the line,” she adds. “Our special details are more abundant than ever, and with our new branding elements, the industry is in for a real treat,” Faddis says.
FEATURED NEW ITEMS:
Women’s “Republic Jacket” in Angora – MSRP: $106
This is the supreme statement maker on and off the course. She’ll be dressed to impress whether at work, playing a round or out with the ladies. The long-sleeve jacket features perforation on the front, back and sleeve panels. This lifestyle piece is created with a polyester/spandex blend that offers exceptional four-way stretch.
Men’s “Merci Polo” in Beryl – MSRP: $75
Ultra fine yarns come together in this micropolyester garment to bring macroperformance. CHASE54 FeatherFuze™ high-gauge fabric is featherweight, moisture wicking with unbeatable stretch and also offers UPF40 protection. It keeps you cool and dry and to top it off, features an ultra-soft hand. With reflective tape trim and a CHASE54 perforated NEW logo at the back collar for additional ventilation, he’ll be thanking you as he heads out on course.
NEW Elements Group – Core Basics:
In addition to the six fashion groupings, CHASE54 presents its new ELEMENTS group of basic garments, ideal for tournaments, corporate events or to easily bring core styles into a retailer’s offering. With a range of dynamic colors, the men’s styles include eight polos, a long-sleeve polo, three outerwear pieces, a rainsuit, four mid-layering pieces and seven bottoms. The women’s offering includes four short-sleeve polos, a sleeveless polo, two longer-sleeve polos, a vest, four mid-layering pieces, three outerwear pieces, two shorts, a skort and a pant.
“While CHASE54 has integrated these core items into our collection for awhile, we decided to present them in a more cohesive way that will entice the buyer,” says Faddis. “We’re pleased to be able to offer basics that are a whole level above in quality fabrications, technologies, fit and design,” she adds.
For more information on the NEW CHASE54 brand or collection, contact:
Amy Yanda-Lee- Marketing & PR Director – amy@chase54.com or 877-718-2121 X801.
-Visit CHASE54 online: www.chase54.com
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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