FOR IMMEDIATE RELEASE – CHASE54, the evolving golf apparel brand and namesake for “the perfect score” in the sport, has launched a new website, offering a preview of its new brand look and feel. The company is gearing up to introduce its new branding including a logo, tagline, story, video and more.
“We are becoming true leaders in the industry and have so many strong stories to tell with CHASE54,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “We identified a need to have a website aligning with the tech-savvy qualities of our garments and our modern fast-paced business approach,” she adds. “It’s our desire to improve consumer experiences with our brand, whether they can actually touch and feel the apparel or whether it’s online. The ultimate goal is for our luxe-quality garments to be attainable for every consumer. Our new website will empower just that. It is a next step in the process so as the world hears more about CHASE54, they find ease and accessibility with us,” she says. “Our brand is embarking upon a whole new level of sophistication and we look forward to its continued evolution,” Faddis concludes.
CHASE54 engaged in a comprehensive brand audit process in May 2015. Through extensive research inside and outside of the industry, CHASE54 has built a new brand manifesto that will launch alongside the Fall 2015 Collection, in stores June 15, 2015.
For more information surrounding CHASE54 and its new brand presence or technologies, please contact Director of Marketing and PR Amy Yanda-Lee at: 877.718.2121 X801 or amy@chase54.com.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golf and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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