January 15, 2014 – Callaway Footwear announces the launch of the Xfer™ line of high performance golf shoes for men. Engineered to maximize “Power Xfer™,” the line is comprised by two soft-spike versions, the Xfer™ Pro and Xfer™ Sport, and the Xfer™ Vibe athletic hybrid.
The Xfer™ platform, on which the three new shoes are based, is a combination of technologies focused on the three fundamentals of foot control: Alignment, Stability and Dynamic Traction. Xfer technologies minimize energy loss, transferring greater power and control into the golf swing.
“For the Xfer™ Pro and Xfer™ Sport we took our aggregate learning on alignment, stability and traction from the development of our innovative X Cage Pro and X Cage Vibe products and translated it into a totally new outsole incorporating functional secondary tractional elements in addition to state of the art PINS System Softspikes®,” explains Callaway Footwear VP of Product, Jake Pinger. “The Xfer™ Power Wall, which is integral to the design, is made from a highly durable rubber compound and is arrayed across the lateral edge of the outsole to prevent energy loss by minimizing lateral foot roll while absorbing and releasing power during the load and unload of the golf swing.”
The Xfer™ Pro also features an internal X Cage and a built-in Superfeet Pro insert. The X Cage wraps the upper around the foot, securing it firmly to the shoe’s outsole as the laces are tightened to reduce energy loss from foot slippage. The Superfeet Pro insert features a deep, structured heel cup that promotes ideal alignment between the foot, knees, hips, spine and shoulders to transfer maximum power through your swing. Built on the same Xfer™ outsole as the Xfer™ Pro, the Xfer™ Sport features an external TPU X Cage for stability and an Ortholite 3D insert for maximum comfort and good alignment in a non-orthotic insert.
Xfer™ Vibe athletic hybrid features our innovative spikeless outsole co-developed with Vibram. Xfer™ Power Wall and Triangulated traction technologies are combined with Vibram’s XSTrek, a highly durable rubber compound originally developed for extreme mountain climbing. The result is outstanding stability and grip in all conditions. The Vibe also features a built in Superset Elite insole for superior alignment in a casual hybrid shoe.
“Extensive testing at Vibram’s Performance Center as well as extensive wear-testing in a variety of conditions by scores of golfers have demonstrated to us that the Vibe is the best performing spikeless technology out there,” asserts Pinger. “And we know golfers who prefer soft-spikes to spikeless will have the same reaction to the Xfer™ Pro and Xfer™ Sport.”
In conjunction with the launch Callaway Footwear is also pleased to announce the “Xfer Power Transfer Sweepstakes” with the chance to win shoes daily and the opportunity to increase your chances of winning by sharing with friends on Social Media. “We are confident serious golfers will appreciate the unique performance benefits these shoes provide,” says Callaway Footwear President Brad Handelman. “And we encourage them to ‘Xfer’ those benefits to their friends, too.”
All three models are available now. Manufacturer’s Suggest Retail Prices are as follows: Xfer™ Pro $199.00 and Xfer™ Sport MSRP $149.99, Xfer™ Sport MSRP $179.00
For more on all Callaway Footwear on the Xfer product lineup and the “Xfer Power Transfer Sweepstakes,” please visit www.callawayfootwear.com.
About Callaway Golf
Callaway Golf Company (NYSE: ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf® and Odyssey® brands worldwide. For more, please visit http://www.CallawayGolf.com
Vibram® is recognized worldwide as the leader in high performance soles and have set the standard since Vitale Bramani created mountaineering’s first rubber lugged sole in the late 1930’s. Today, the company works with over 1200 premium brands to co develop the most durable, highest performing outdoor, recreational, work and fashion footwear on the market. For more information please visit www.vibram.com
Superfeet develops and manufactures the world’s leading biomechanically correct insoles and sandals. Originally the sports medicine division of Northwest Podiatric Laboratory, Superfeet was established in 1977 to make the first affordable, professional-grade, over-the-counter orthotics. Since then, Superfeet has focused on training, education and exceptional customer care to sustain more than 80% of the specialty outdoor insole market. An ESOP company, Superfeet is 39% employee-owned. For more information, visit: www.superfeet.com.