Cumming, GA, January 20, 2015… Golf Industry Services (GIS), a golf industry business development agency, announced today the launch of Links Insight, a subscription-based online management tool that provides a 360-degree view of key performance indicators at public golf facilities.
Links Insight captures critical metrics in individual golf facilities to provide them with the ability to analyze their business against their comp set, geographic market or the industry as a whole. The tools within Links Insight give context, relevance, and meaning to the data, giving facilities greater knowledge and greater control that ultimately allows them to manage their business using fact based analysis and benchmarking. Links Insight is not a new company but rather an extension of Club Benchmarking, The #1 private club business intelligence tool in the golf industry.
“As Club Benchmarking grew, we began getting requests from management companies, multi-course owners, golf resorts and stand-alone daily fee golf facilities that wanted to use the system,” said Ray Cronin, Co-Founder & CEO, Club Benchmarking. “Instead of adding a few components to the Club Benchmarking model and tweak the metrics for the non-private sector, we believed it was better to build the system from the ground up. To build a system that met the unique needs of the public golf facility market and that was tailored to address the unique business models among the management companies, multi-course owners, golf resorts, and daily fee/municipal golf facilities. The result is Links Insight.”
Links Insight provides powerful business intelligence tools and meaningful education for public golf facilities of all types, sizes and management structures by helping them measure, quantify, compare and visualize their business, while simultaneously giving their data context and meaning. This process allows management teams to use meaningful data when making key strategic decisions. The result is managers are empowered to lead their facilities more effectively, producing better results.
“Over the course of nearly two years we met with, learned from and collaborated with a host of experts in each of the verticals we address with this model. This is not simply a duplication of Club Benchmarking with a different name. Quite the contrary, the same passion and dedication that built the Club Benchmarking system was used to build the Links Insight system,” said Kirk Pagenkopf, Co-Founder and CEO, Links Insight and President and CEO, Golf Industry Services.
While all non-private facilities may be termed public, there are major differences in the business models of each of the vertical markets including, multi-course owners and operators, single resorts as well as multi-resort managers, and a number of single owners, operators and municipal managers. Links Insight was intentionally tailored to address those individual differences while maintaining a single interface, data gathering mechanism, reporting and analysis tool that allows all public facilities to use and access the same system.
Subscribers to Links Insight can benchmark their own performance against the performance of all or some of the member clubs. Links Insight subscribers assess, manage, and improve the financial and operational performance of their own facility. Many think the goal of benchmarking is to ensure a facility is within the norms. The goal of Links Insight is to help subscribers understand the norms so they can take their facility to a new level.
“Most golf facilities are making the best decisions they can with the information they have. However, access to the right information can have a significant impact on a facility’s financial and operational performance. Benchmarking leads you down the desirable path of understanding, managing, and finally improving your operational and financial performance,” added Pagenkopf.
Links Insight is managed by Co-Founder and CEO, Kirk Pagenkopf and supported by the Club Benchmarking management team of Ray Cronin, Co-Founder & CEO of Club Benchmarking and Russ Conde, Co-Founder & COO of Club Benchmarking. For more information about Links Insight, visit www.linksinsight.com.
About Links Insight
Links Insight is an online management tool that allows clubs to assess their financial and operational performance in minutes. It was launched as an extension of Club Benchmarking, the #1 private club business intelligence tool in the golf industry. Links Insight leveraged the years of experience from Club Benchmarking and their relationship with nearly 1,000 private clubs as the foundation of the Links Insight system. The company has built a substantial tool designed to provide the resources needed to empower decision makers at public golf facilities to focus on strategic issues necessary to make informed decisions.
About Golf Industry Services
Founded in 2013, Golf Industry Services (GIS) is a golf industry Business Development Agency built by industry insiders bringing a suite of unique tools and resources for use by clients. The company is dedicated to helping golf industry stakeholders maximize their success in the industry by leveraging decades of experience, relationships, extensive networks, and broad industry expertise.
The GIS team is led by Kirk Pagenkopf, a 24-year industry veteran and supported by an extensive network of advisors, collaborators and industry insiders. The expertise and services offered combine to deliver effective and efficient strategies to all types of businesses in the golf industry.
Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net
