(San Marino, CA) – Lizzie Driver – the women’s golf-lifestyle fashion brand offering sophisticated clothing for the country club fairway and everyday – announces the signing of Jaye Marie Green as an Ambassador on the LPGA Tour.
Green – who joins 2014 Women’s British Open champion Melissa “Mo” Martin on the Lizzie Driver roster – will compete in a range of the company’s distinctive looks throughout the upcoming season. Known for her engaging personality, devotion to fitness and all-around game, the 20-year-old Floridian is considered one of the game’s brightest young stars. She turned professional in 2013 following a heralded amateur career and finished last season as one of the top rookies on the LPGA Tour.
“Week after week, I’m traveling around the world, meeting so many amazing people and competing against the world’s best players,” says Green. “I reached out to Lizzie Driver because its clothes help me feel great and are the absolute best match with my on-the-go lifestyle.”
Founded in 2011 by Forgatch and Karen Preston, Lizzie Driver was conceived to counter the notion that golf clothes don’t have to be beautiful. From the outset, the women worked with a master tailor to ensure each of their pieces is cut to flatter a women’s body. This distinctive draping – and the graceful movement it promotes – has become a signature of the company’s designs.
“Beyond her obvious talent, what’s so appealing about Jaye Marie is her fun-loving approach to life and connection with her family,” says Lorrie Forgatch, Co-Founder of Lizzie Driver. “In combination with a major champion like Mo, she’s the perfect player to showcase our premium garments to a global audience.”
An immediate hit with discerning buyers following its premiere in 2012, Lizzie Driver boasts finely crafted tops, bottoms, dresses, sweaters and jackets, most of which are made in downtown Los Angeles. Included each season are several pieces which showcase floral and graphic prints from the famed Liberty of London collection.
In an era of disposable fast-fashion and consistent price compression, Lizzie Driver has staked out a premium position by offering the very best fabrics, fit, style and detailing. The brand is renowned for the manner in which its garments flatter a woman’s body. Distinctive draping and graceful movement has become a signature of the Lizzie Driver aesthetic. This directly contributes to the company’s mission of countering the notion that golf clothes don’t have to be beautiful.
Distributed through nearly 250 better shops in more than 30 states, Lizzie Driver is also offered in several international markets.
For more information: www.LizzieDriver.com. Be social: @LizzieDriver, Facebook
About Lizzie Driver
America’s fastest-growing women’s golf-lifestyle line, Lizzie Driver was founded in 2011 by close friends Karen Preston and Lorrie Forgatch. After successful careers in business and raising children, the two partnered to create beautiful golf apparel that aligned with their off-course wardrobes. Their vision was to develop a collection that functions equally well on the country club fairway as at meetings, social events or almost any other activity in a busy woman’s life. They christened their brand Lizzie Driver by combining their shared middle name – Elizabeth – with that of the “golf club that goes the farthest.”
Catering to women age 30 and up, Lizzie Driver filled a clear market need and has expanded quickly since its premiere at the 2012 PGA Merchandise Show. Working from a philosophy of providing the very best fabrics, fit and fashion, the business has grown nearly 500% in the last two years.
Contact:
Ashley Gallitelli
Buffalo Brand Invigoration Group
908.803.2604
agallitelli@buffalobig.com
BuffaloBIG.com
