South Korean superstar wins Coates Golf Championship wearing award-winning Biom Hybrid model
(LONDONDERRY, NH) – Danish company ECCO – a leading global manufacturer of innovative footwear – announces the signing of LPGA Tour star Na Yeon Choi, who wore its award-winning BIOM Hybrid model en route to winning the Coates Golf Championship, held this weekend at Golden Ocala Golf & Equestrian Club in Ocala, Florida.
This victory marked the eighth career LPGA Tour title for Choi and moved her to No. 12 on the Rolex Ranking. Affectionately known as “NYC,” the 27 year old is among South Korea’s most popular sports stars, having won the 2012 U.S. Women’s Open Championship and 2010 Vare Trophy for lowest scoring average on the LPGA Tour.
“Na Yeon is an icon in Korea, which is among the largest and most important markets for ECCO Golf,” says Jesper Thuen, Sponsorship, PR & Event Manager – ECCO Golf Lab. “She’s also admired globally for her engaging personality, outstanding style and exceptional talent.”
Choi, who turned pro in 2004, has claimed seven KLPGA titles, including two co-sanctioned LPGA Tour events. She represented Asia at the 2008 Lexus Cup and served as a member of the South Korean team during the 2014 International Crown.
Among the footwear Choi will showcase as an ECCO Golf Ambassador is the new BIOM Hybrid 2. It features an extra-thin midsole to bring golfers closer to the playing surface, as well as a dual-density TPU outsole that is harder in areas which need the most stability and softer in key comfort zones.
In addition to Choi, the ECCO Golf collection is endorsed by Tour stars Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Will Wilcox, Caroline Masson and many others.
More than 350 million pairs of ECCO® shoes have walked the earth since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process – from leather production through manufacturing in its own factories and all the way to its stores. ECCO’s Scandinavian design philosophy, “The shoe must follow the foot”, is guiding the company. ECCO creates high-comfort, functional, stylish shoes and timeless bags, accessories, small leather goods and shoe care products. Still family owned, ECCO is headquartered in Denmark and employs more than 19,500 people of 57 nationalities worldwide. ECCO products can be found in the 1,100 ECCO stores and 14,000 other sales locations in 85 countries.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226