Coinciding with the upcoming Golf Industry Show (GIS), Pellucid will be conducting a webcast of their 12th annual “State of the Industry” presentation. This is a rebroadcast of the live session conducted in January at the 2015 PGA Merchandise Show for the benefit of those who either missed it there or attendees of the GIS who would like to take an hour out of roaming the trade show floor for an education and entertainment break. While we would prefer to do it live in San Antonio, we’ve historically and consistently been unable to reach agreement with the NGCOA as it relates to their monopoly on venue space reservations so we’ll just go over the airwaves to make this available to attendees and also anyone elsewhere interested in participating.
This year we’ll have two broadcasts, below are the details:
• Dates – Wednesday 2/25 and Thursday 2/26
• Time – 12-1:00PM CST
• Cost – Free
• RSVP is required, each session is limited to 100 concurrent participants, registration instructions are below, first-come, first-served
The presentation features myself and perennial cohort-in-crime, Stuart Lindsay, Principal of Edgehill Golf Advisors. Key topics of this year’s discussion will be:
• 2014 facility revenue results, flat at best
• 2014 Utilization, stuck around 50%, we follow weather
• 2013 golfer base, lost another million
• 2014 supply change, the “plows” are stuck in low gear, 7 yrs to equilibrium
• 2014 equipment sales, a year to forget for Woods and Balls
• New payment system compliance coming; are you ready? (do you know about it?)
• Generation X, still trying to solve the puzzle
• Technology advances, what’s “for show” and what’s “to go”?
• Viable options to barter: On the horizon or is this as good as it gets?
New this year, we’re using the web for self-registration to the event. Below are the instructions to RSVP for the session of your choice.
To register for – Wednesday, February 25, 2015 Pellucid 2014 State of the Industry GIS VIDEO Presentation (CST 12:00 PM – 01:00 PM) Click Here
To register for – Thursday, February 26, 2015 Pellucid 2014 State of the Industry GIS VIDEO Presentation (CST 12:00 PM – 01:00 PM) Click Here
Space is limited to 100 concurrent participants for each webcast session. If you reserve a spot but subsequently decide you can’t make it, please let us know via email to mailto:accounting@pellucidcorp.com so we can accommodate any who might be on a waiting list. Unlike the PGA Show session, there will be no MSR credits for attending this webcast (working with the PGA on that for next time).
For those who can’t make it but are interesting in obtaining a copy of the report, it’s available for purchase for $199 by clicking here [hyperlink]. The SoI purchase includes the PowerPoint presentation (35-40 slides), the Color Commentary Report (25-30 pgs, puff) and access to the webcast video of the presentation. An even better value is our annual Pellucid Publications Membership for $495 which includes the SoI, Outside the Ropes monthly digital newsletter, National/Regional Weather Impact monthly tracking, The Top 25 US Golf Markets Scorecard and Ranking and the National Golf Consumer Franchise Report Card. For more information go to our website Pellucid Publications Membership or order here.
As always, our primary objective is to produce insight value worthy of your one hour time investment. As they say, “Everyone is entitled to their own opinion but not to his own facts.”
Regards,
Jim Koppenhaver
President, Pellucid Corp.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucidcorp.com
Covering the business of golf!
