Brand takes off with dream destinations and fresh technology offerings
FOR IMMEDIATE RELEASE – CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, announces the introduction of its Spring 2015 Collection – DESTINATION54. The line is an expanded offering of golf and lifestyle apparel, presenting 13 fabric features and functions. Its cutting-edge technologies, elegant designs and rare vertical manufacturing approach are complemented by global inspiration.
“Spring 2015 was inspired by dream destinations – Tuscany, Majorca, Sedona, Santorini and more,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “So much of CHASE54’s existence evolves from the journey rather than the destination, paying tribute to our new tagline “FOR THE PURSUIT,” she adds. “The women’s collection features unique custom prints inspired by architecture and scenery. For men, details like reflective tape, plaid trims and tonal textures are indicative of how CHASE54 takes golf apparel to a whole new level,” Faddis says.
DESTINATION54 FEATURES SEVERAL OFFERINGS, INCLUDING:
SEDONA
The crimson glow of cathedral rock and the depth, dimension and texture of a stunning landscape all translate to the first group for men. With Sedona’s legendary beauty, exhilarating outdoor adventure and personal enrichment, it’s a feel-good environment to play a game we love. NAMASKAR!
Cool performance FeatherFuze™ technology headlines this signature high gauge micropolyester polo. Reflective tape details at the yoke and placket are topped off with pewter logo buttons.
Men’s Avalanche Pant – $80
Created with the infamous CHASE54 quick-dry “rescue” fabric, this solid-colored pant offers a relaxed fit and features a signature waterproof back pocket and interior waist tape.
Featuring our GreenFuze™ technology, this golf polo has Sorona® by Dupont, derived from corn polymers and blended with spandex. The piece offers a plaid trim collar and extended placket, all topped off with CHASE54 signature pewter logo buttons.
This refined variegated rib V-neck sweater is a must-have for the course, the office, the pub and beyond. The viscose/cotton blend is ultra-soft and elegant.
Men’s Outlook Pant in Platinum – $92
Offering a quick-dry signature CHASE54 Rescue Fabric, combined with a popular plaid print, these pants walk the talk. The waterproof back pocket, interior waste tape and relaxed fit make them wearable for the active busy lifestyle.
NEW ZEALAND
CHASE54 merges the stunning and diverse natural beauty of New Zealand with this women’s grouping. With its rolling pastureland, pristine lakes, scenic beaches and as a distinct bioregion – it’s natural for the anchor color to be green. New Zealand is also an oceanian island country adding an adventure twist to nature, which CHASE54 brings to the game: KIA ORA!
A unique mandarin collared-shirt with contrast piping offers a complimentary silhouette, DryFuze® moisture wicking and mechanical stretch functions.
Women’s Golf Jacket” href=”Women’s Vivant Jacket – $96
This must have full-zip hoodie has 4-way stretch and an abundance of details like thumbholes, contrast trim and perforation at the hood, sleeve and back.
Women’s Kumara Short in Shamrock – $80
With a 20″ outseam and contrast-piping detail at the side seams, these flattering shorts stretch with you and wick away moisture on hot days.
SANTORINI
Whitewashed homes and blue-domed churches reflect a picturesque canvas in this dreamy grouping. The Aegean seas and cliff experiences give life new perspective, just like the game of golf. Discover a new world on the course with Santorini. OPA!
Women’s Creil Maxi Dress in Capri- $88
Featuring a racerback and contrast binding, the modern maxi silhouette and popular space dye come alive together in DryFuze® moisture-wicking fabric.
For more information surrounding CHASE54’s spring collection, contact: Amy Yanda-Lee, Director of Marketing and PR- 877.718.2121 x 801 or amy@chase54.com .
ABOUT CHASE54: Based in New York and with a design center and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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