(VÄxjö, Sweden) – Galvin Green – the world’s leading maker of functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX® – has launched ‘Dress for the Weather,’ a free app combining course-specific forecasts with advice on optimum attire for any playing condition.
Offered on the App Store or Google Play, ‘Dress for the Weather’ allows golfers to choose from thousands of courses in the U.S., Canada, the U.K. and Europe. It then provides detailed five-day forecasts and recommends the ideal layering solution for expected levels of precipitation, temperature and wind speed. A brief demo video is available at vimeo.com/118823848.
“We’re constantly exploring ways to add more value to the experience of our customers in connection with the Multi-Layer Concept we pioneered,” says Nicholai Stein, Brand Manager of Galvin Green. “Facing desert heat, howling Scottish winds or anything in between, golfers can stay ahead of the competition by choosing the proper outfit.”
Aligned with premiere of Galvin Green’s Spring/Summer 2015 collection, the app also lets player’s challenge their friends to a match, locate the nearest stockist and stay updated with the latest brand news.
Based in Sweden, Galvin Green developed the Multi-Layer Concept – golf’s first apparel layering system – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance. Details on this and other elements of the company’s “We Never Compromise” approach can be found at the new GalvinGreen.com.
About Galvin Green
Galvin Green is a family-owned business founded in 1990. A pure golf brand, its products – including premium outerwear, tops, bottoms and accessories – are available for purchase at better green grass shops and trendygolfusa.com.
Crafted by golfers for golfers, every garment and layer has been developed to be compatible – providing exceptional comfort, freedom of movement and protection from the elements. Each detail exists because the game demands it.
Available for purchase at better golf-specialty retail shops in more than 20 countries, the Galvin Green collection features premium, high-performance outerwear, tops, bottoms and accessories for men, women and juniors.
The line is worn in competition by scores of leading Tour players, including David Lynn (European Tour), Lucas Bjerregaard (European Tour) and Caroline Masson (LPGA Tour).
For more information: www.galvingreen.com.
Contact:
Cassie Phillips
Buffalo Brand Invigoration Group
703.891.3391
cphillips@buffalobig.com
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