(VIENNA, Va.) – Telluride Ski & Golf Resort (Telluride, Colo.) has selected Buffalo Brand Invigoration Group (Buffalo) to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs.
Located in the heart of Mountain Village, the club opened in 1992 and its par-70, 6,574-yard layout encircled by snow-capped peaks, towering pines and aspen groves is perched nearly 10,000 feet above sea level. The hallmarks of pure alpine golf – drastic elevation changes, inspiring views and challenging shot selections – are on full display for 18 unforgettable holes.
“Our winter sport offerings and destination experiences are stronger than ever, and golf is poised to be the ideal summer centerpiece for our members and guests,” says Robert Stenhammer, Vice President of Hospitality at Telluride Ski & Golf Resort. “Exposing the Telluride Golf Club experience to audiences nationally and in our target markets is paramount to our long-term success.”
Telluride expanded its game-improvement platform last year, naming Dale Abraham Director of Golf and Instruction. The 2013 Southwest Section PGA Teacher of the Year, Abraham manages the club’s overall operations, private lessons, junior and golf fitness programs. The season ahead includes a major expansion of the practice facility and enhancements to some holes and club amenities.
“Ownership and management are committed to growing golf as an essential part of Telluride,” says Rich Katz, Managing Director of Buffalo. “Storytelling this golf and scenic wonderment via editorial coverage will drive destination golfers, members, ‘heads in beds’ and overall revenue.”
Dubbed the “most beautiful place you’ll ever tee,” the course opens with a 377-yard, downhill par-4 that is temptingly drivable at altitude. Scoring opportunities abound as back-to-back par 3s follow, including the sporty 233-yard third hole (No. 4 handicap). As the front nine progresses, famed Mt. Wilson dominates the backdrop as golfers negotiate consecutive par 5s culminating with the 635-yard eighth hole.
The back nine ascends even deeper into the 14,000-plus peaks of the San Miguel Range. Uphill holes, stout carries and beguiling doglegs add ample teeth to a strategic design that doesn’t rely on length as its only defense against par.
The closing holes present a compelling contrast in brawn and beauty. The rapidly rising 486-yard par-4 15th – the course’s most difficult hole – plays like par 5. Conversely, players who climb the 92 steps to reach the tee box on the par-3 17th are rewarded with a 100-foot drop over 137 yards to a pine-encircled green below.
Telluride Golf Club is an Audubon Cooperative Sanctuary, one of the first courses bestowed the prestigious certification in 2004. It meets strict criteria for water and biodiversity conservation, habitat protection, water quality management and reduced chemical use.
In addition to limited daily-fee and resort play, platinum and silver memberships encompass golf, skiing, snowboarding, spa, fitness, dining, social events and and other private amenities and exclusivities. Getting to Telluride has never been easier with direct flights from nine major U.S. hubs to Montrose-Telluride Regional Airport (MTJ).
For more information, reservations and tee times: 800-778-8581, tellurideskiresort.com.
About Buffalo Invigoration Group
Headquartered outside Washington, DC, Buffalo has offices in New York, Boston, San Antonio, Minneapolis and Raleigh. Through its strategy development, public relations, branding, marketing-communications and creative-design work, the firm increases awareness and revenues for golf, sport and lifestyle brands. Clients include Cordillera Ranch, Saddle Creek Resort, ECCO, LPGA, Myrtle Beach Seaside Resorts, CHAMP, Fila, Nicklaus Brands, Galvin Green, Hilton Head Golf Island, Sports Turf Managers Association, World Golf Foundation, PGA National Resort & Spa, Kauai Visitors Bureau and The Sea Pines Resort.
More information: www.buffalobig.com, 703-761-1444.
Contact:
Shane Sharp
Buffalo Brand Invigoration Group
704-519-8381
ssharp@buffalobig.com
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