New service will provide golfers valuable tools/contests/discounts and prizes while also allowing for more targeted advertising
Scottsdale, Ariz., March 3, 2015 – Digital Caddies, Inc. (OTCPK: CADY), a leader in on-course delivery of technology services and content to golfers, is pleased to announce the launch of The Players Network, a new feature that will allow golfers to better track their game and allow for more targeted marketing by golf courses and advertisers alike.
“Capturing more specific information about our users has always been our plan and the launch of The Players Network is the first step to attain this goal. ” said Mike Loustalot, president, Digital Caddies. “Building an online community that captures more specific information about each user on our network will be invaluable. Not only does it provide us a touch point to our views away from the golf course, it ultimately allows our programmatic advertising partners to deliver more targeted, interesting and relevant ads to the viewer. This targeted approach is the reason mobile advertising has been growing so quickly and should provide Digital Caddies with better visibility on the programmatic networks.”
By logging into the The Players Network on an interactive tablet with an email address, golfers will soon receive many benefits such as the ability to keep score, save and review their scorecards, receive golf discounts, join contests to win free golf and prizes from our sponsors and communicate with other members. With this information, Digital Caddies can better understand their audience which is a key requirement in order to leverage the programmatic advertising networks that exist today.
About Digital Caddies
Digital Caddies has installed more than 12,000 interactive screens on over 170 18-hole facilities in the top 20 DMAs across the country.
Our network provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics. For more information about Digital Caddies, please visit www.digitalcaddies.net.
Forward-Looking Statements
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.
Contact:
Media Contact: Catherine Curry ccurry@digitalcaddies.net
Investor Contact: Mike Kordysz mkordysz@digitalcaddies.net
