Nicklaus, McIlroy and others join in asking golfers to “Thank a golf course superintendent”
Lawrence, Kan. (March 10, 2015) – Since the days of Old Tom Morris, golf course superintendents have been giving golfers a reason to love their great game. Now, some of the best players in golf – from Jack Nicklaus to Rory McIlroy – are taking part in a promotional campaign to “thank a golf course superintendent.”
The tagline will be used in television and radio commercials, as well as 2015 print and online advertising by the Golf Course Superintendents Association of America (GCSAA). There will even be a sweepstakes to offer golfers the opportunity to win prizes by actually thanking a golf course superintendent.
“It is rewarding to know that superintendents are held in high esteem by golfers of all ages and abilities,” said Rhett Evans, GCSAA chief executive officer. “When Jack Nicklaus says, ‘If you love golf like I do, thank a golf course superintendent,’ it makes all our members around the world feel appreciated and proud of the role they play in providing the excellent playing conditions for this great game.”
Thirty-second commercials will begin airing on the Golf Channel in April, and radio, print and online advertising will run in numerous markets across the country, including at the local and regional levels where national advertising will be co-branded to support nearly 100 chapter associations.
One television spot features a montage of clips from Nicklaus, McIlroy, Michelle Wie, Nick Faldo, Rickie Fowler, Graeme McDowell and Matt Kuchar. While a second spot features Johnny Miller, Davis Love, Nick Price, Colin Montgomerie, Jason Day and Karrie Webb.
“Golf course superintendents are widely recognized for skillfully managing the biggest asset of any golf facility – the golf course. But when giants of the game support the work we do like this, it makes me boastfully proud to be a certified golf course superintendent (CGCS) for the past 35 years,” says John J. O’Keefe, GCSAA president.
Click to view commercial and listen to radio message
About GCSAA and the EIFG
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 18,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter.
The Environmental Institute for Golf is the philanthropic organization of the GCSAA. Its mission is to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit EIFG at www.eifg.org or find us on Facebook or Twitter.
Contact:
Craig Smith, Director, Communications and Media Relations
Phone: 800-472-7878, ext. 4431 or 785-691-9197 (cell)
csmith@gcsaa.org
