Pellucid has published the Commentary Report component to their 2014 State of the Industry (SOI) suite which consists of the PGA Merchandise Show presentation slides and a video of the presentation. Presented to a standing room only morning crowd at the PGA Merchandise Show in Orlando with an encore afternoon performance and a simultaneous webcast, nearly 300 golf industry participants were in attendance in January. A re-webcast drew over 100 participants during the GIS in February. The Commentary Report incorporates key slides from the presentation linked together by the storyline of what it means and why it matters authored by Stuart Lindsay of Edgehill Advisors.
The 51-page PDF report is now available for purchase ($199) and immediate download via the Pellucid website using the following link: 2014 State of the Industry.
The Commentary is valuable because it expands on points made in the presentation that affect almost anyone in the golf industry – from national concerns down to local course operators.
• Demographic shifts in Age, Ethnicity and Income that will impact marketing to golfers in the coming years.
• Increases in Frequency – we may be losing golfers, but the remaining golfers are playing more. Make sure you capitalize on this “bright spot”.
• Facility revenue, a “waterfall” review of what’s beneath the $29.5B results
• Supply/demand, slow-drip of absorption continues; Pellucid’s “countdown” calculation (in years) to 1995 equilibrium level
• Utilization and Weather Impact, how did weather contribute to our 2% rounds decline?
• Rounds demand, basically flat results, did both sectors/all facility types participate equally?
• Golfer base, another year, another net 1M golfers out the door, who were they and why did rounds decline at a slower pace?
• Equipment sales, a year we’d rather forget, Woods woes got all the press but Balls in the Off-Course channel had a similar meltdown that the general media didn’t pick up on
• Top 25 US Golf Markets, which are the “healthiest” and which are challenged in the fundamentals of population growth, golfer base, supply “overhang”, Utilization, Revenue-per-Available Round etc.
• Payment technology, new regulations are about to “rock your world,” has your payment processor told you about them yet?
• New technology that will accompany payment processing will increasingly take us “to the cloud” and also drag the industry (kicking and screaming) into a new age of information, reports and analytics
• The Millennials want golf to be special occasion, wonder why your “commodity” message isn’t getting through? (oh yeah, mobile payment capability might also be an increasing reason)
Upon successful payment processing, purchasers will be able to immediately download the PDF Commentary and PPT Presentation documents. Purchasers will be sent credentials with 24 hours to view the presentation video via a password-protected section on the Pellucid website.
As an added incentive to buy now, for the 2015 report (Jan ’16) we’ll be altering the pricing for this report to $349 for first-time purchasers with a $199 “update” price for each annual release to previous year purchasers. So, if you get in now, you’ll save yourself $150 next year if you continue the journey with us (as the majority of our purchasers do).
An even better value is the Pellucid Publications Membership (PPM) which includes the SoI as well as the following additional Pellucid information products:
1. Monthly Outside the Ropes digital newsletter
2. Monthly US/Reg/Mkt-level Weather Impact analysis
3. Annual Top 25 US Golf Markets Health Scorecard and Ranking
4. Annual US Golf Consumer Franchise Health Scorecard
At the price of $495 annually, it’s a great value vs. purchasing the above separately (~50% discount) and provides a complete picture and monthly updates of the ongoing health of our industry. Samples of the above are available on the Pellucid website and you can order PPM directly from the online store: Pellucid Publications Membership.
Instead of us singing our praises, we’ll let the following quotes from attendees to this year’s session speak for us:
“Your State of the Industry seminar is without a doubt the best way to spend a couple of hours at the PGA Show, especially if someone would like to get a little smarter (hopefully some of us do).”
“Thanks for an excellent overview and meeting last week at the Show!! It was quick, concise and informative and a welcome break from touring the endless number of booths in the main hall.”
“I tried to take good notes, but I know I missed some stuff because you guys were moving so fast. I thought this might have been the best SOTI I’ve seen you guys make, both in terms of the quality of the information and analysis, and the way the material was delivered.”
“If any industry merits some pessimism, it’s golf. I just thought you guys were really on top of your games Thursday with the information, lightened with some humor. Good job. I also was struck by the turnout. Most years there are a few empty seats, but Thursday morning it was SRO.”
Order today, the nearly three hundred people who participated at the PGA Show won’t steer you wrong! We’ll also be broadcasting one more limited audience webcast of the ’14 SOI presentation in April, look for more details to come on how to register for one of the 100 seats that we’ll make available.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
Covering the business of golf!
