(VIENNA, VA) – More than 85 Billy Casper Golf (BCG)-managed courses nationwide will support the eighth annual National Golf Day on Wednesday, April 15 to celebrate the vast economical, environmental, health and charitable impact the game has in America.
Participating BCG courses will offer discounts on equipment, apparel, food and beverage, and tee times. Golfers are encouraged to share their love for the game via @wearegolf using #NGD15.
National Golf Day celebrates the game’s nearly $70 billion economy, $4 billion annual philanthropic impact and many environmental and fitness benefits. Industry leaders will meet with Members of Congress, the Executive Branch and federal agencies on Capitol Hill to discuss golf’s nearly 15,350 diverse businesses, two million employees, tax revenue creation and tourism value. National Golf Day is managed by WE ARE GOLF, the industry coalition that communicates the economic, charitable and environmental impact, as well as the affordability and accessibility of golf.
“Billy Casper Golf is a significant contributor each year to National Golf Day and we are thrilled with the additional signage and activation at the course level,” says Steve Mona, CEO of World Golf Foundation and administrator of WE ARE GOLF. “Encouraging golfers to lend their voice in support of the #NGD15 social media campaign is crucial to increasing national awareness about the golf industry’s annual economic, charitable and environmental impact as well as the game’s accessibility and fitness benefits.”
“We proudly support National Golf Day as a means to educate lawmakers and the public at large about golf’s contributions to society,” says Peter Hill, Chairman and CEO of BCG. “With a database that touches one of every eight golfers in America, Billy Casper Golf plays an important role in the vitality of the game.”
BCG employs more than 7,600 individuals during peak season at its 150-plus golf courses, country clubs and resorts. The company also hosts nearly 1,500 charity events, including the “World’s Largest Golf Outing” which it founded in 2011 and has raised more than $2.2 million for Wounded Warrior Project. With high environmental standards, 100 percent of BCG courses are enrolled in the Audubon International Certified Cooperative Sanctuary program and BCGreen manages turf and other aspects of golf properties with eco-friendly best practices.
Involvement in National Golf Day follows BCG’s recent unveiling of a modern logo and website (www.billycaspergolf.com) that aligns with the company’s industry leadership. A variation of its longstanding buffalo silhouette logo, the stylish new icon blends elements of a graceful yet mighty buffalo; its charging appearance depicts golf’s most powerful operating platform.
The contemporary website is responsive across desktop, tablet and mobile devices, and is organized for visitors to easily locate their unique areas of interests: BCG Solutions, Ventures, Buffalo Brand Invigoration Group, Careers and Course Finder.
About Billy Casper Golf
Founded more than 20 years ago in cooperation with the late golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 150 properties in 29 states. Headquartered in Vienna, Virginia with regional offices across America, BCG directs all aspects of course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Billy Casper Golf divisions:
• Buffalo Brand Invigoration Group (formerly Buffalo Communications) manages public relations, strategy development, integrated marketing, social media and design for golf, sport and lifestyle brands, and destinations and communities (www.buffalobig.com).
• Buffalo Turf & Landscape Company provides golf course agronomic programs with a new fee-for-service structure that allows owners unfettered visibility into actual activities and costs.
• Women on Course is the nation’s premier golf-networking organization, further solidifying Billy Casper Golf’s commitment to grow female participation in the golf lifestyle (www.womenoncourse.com).
More information: www.billycaspergolf.com, 703.361.1444.
About WE ARE GOLF
WE ARE GOLF, created in 2010, is an industry coalition that communicates the economic, charitable and environmental impact of golf, as well the health and wellness benefits of the game and the affordability and accessibility of golf, to Members of Congress, the Executive Branch and regulatory agencies. The goal of WE ARE GOLF is to ensure that laws and regulations that impact the golf industry are fair and appropriate to an industry that generates nearly $70 billion in economic impact annually, employs close to two million Americans and generates nearly $4 billion in charitable giving each year.
More information: www.wearegolf.org.
Contact:
Andy DeKeuster
Billy Casper Golf / Buffalo Brand Invigoration Group
703.891.3324
adekeuster@billycaspergolf.com
