HOT SPRINGS VILLAGE, ARKANSAS – Hot Springs Village Property Owners’ Association and Fairways Golf, announced a new marketing alliance with GolfThere (its consumer brand) and Troon Golf Vacations, the private label brand, managed by Fairways Golf. As part of a multi-year, exclusive strategic marketing alliance, Hot Springs Village POA, Troon Golf Vacations, and GolfThere will work together on a series of marketing programs designed to increase sales and cross-promote products and services to each company’s customers through direct mail, email, social media, website links and other joint efforts. Golfers and vacationers will enjoy customized packages at great prices, superior customer service and unique vacation experiences in Hot Springs Village.
“This is an exciting opportunity for Hot Springs Village,” said Ray Metz, Golf Director in Hot Springs Village. “With Fairways Golf’s background in successfully managing brands and destination packages, our team believes the alliance will create new opportunities that will positively impact current residents and the surrounding community. Hot Springs Village POA is looking forward to achieving our goal of bringing new residents, golf customers and visitors to the Greater Hot Springs area and making a significant positive impact on the economy of Central Arkansas.”
Alan Hale, President of Fairways Golf, also commented, “With this new alliance, Hot Springs Village will be added to our portfolio of golf vacation destinations – and what a great addition it will be! The area’s natural beauty, eight truly outstanding golf courses, and the southern hospitality that is typical of Arkansas, will make this destination an ‘easy sell’ for our golf sales specialists. In fact, we took a good size group of our sales team to visit the area and all were impressed. In addition, the agreement puts Fairways Golf in an excellent position to market this community to golfers worldwide through our membership in the International Association of Golf Tour Operators (IAGTO). Additionally, the impact of the global reach of Troon Golf, the world’s largest golf course management company to also expand awareness. Coupled with our own 25 year old consumer brand, GolfThere, we truly believe that Hot Springs Village will be a great destination addition to golfers world-wide. Our mutual goal is to raise awareness of the many fine reasons to not only play golf in the area, but to live in or vacation in Hot Springs Village.”
Fairways Golf and Hot Springs Village POA officials stated that marketing began in March, and within just a few days, a significant number of new golfers had selected the area for their next golf trip.
About Hot Springs Village
Hot Springs Village has been a golfer’s destination since its beginning, and no other golf community offers the variety, quality, beauty and value found there. Home to eight golf clubs, including a 27-hole complex, the sheer number of holes sets them apart. Each course is distinct with its own unique character, beauty and challenges. No two courses are similar and no two holes are the same. Find out more online at GOLFinHotSpringsVillage.com.
Spread across the 26,000 acres of the Ouachita Mountains, Hot Springs Village is just 20 minutes from historic Hot Springs and 45 minutes from Little Rock, the capital of the state. With miles of hiking trails, numerous lakes and a variety of outdoor sports and recreation, there are plenty of things to do off the course, too. Visit HSVpoa.org for complete information on this growing community.
About Fairways Golf / GolfThere
Fairways Golf and primary consumer brand, GolfThere, are headquartered in Birmingham, Alabama and were founded in 1990. The company has grown to be the largest golf travel company in the USA. Private label partnerships include golf course management companies, golf trails, tourist boards, CVB’s, travel agency groups and hotels/resorts. Fairways Golf Vacations (travel industry), GolfThere (consumer), and Troon Golf Vacations (consumer, private label), are the company’s principal retail brands. More information can be found at its corporate website: FairwaysGolf.com. Travel information at: GolfThere.com or TroonGolfVacations.com.
Contact:
Mary Pat Sullivan, Sullivan Marketing Advisors
(516) 488-9419; travelmp@aol.com
Kim Siegal, Fairways Golf (GolfThere)
(205) 313-6415; kim.siegal@fairwaysgolf.com
