(VIENNA, Va.) – BOYNE Golf – home to 11 premier golf courses spanning three resorts in the scenic northwest corner of Michigan’s Lower Peninsula – has selected Buffalo Brand Invigoration Group (Buffalo) to create and execute a golf-focused publicity and media-relations program.
Buffalo will promote the BOYNE Golf destination to American and Canadian audiences by consistently securing editorial coverage in national, regional and local outlets. Aligning each course’s unique attributes with golfers’ playing abilities will be paramount to conveying there’s something for everyone.
All within a short drive of each other and in close proximity to Lake Michigan, the resorts are:
• The Inn at Bay Harbor
• Bay Harbor Golf Club
• Links (9) – Setting on windswept cliffs along rocky coastline evokes game’s ancient roots
• Preserve (9) – Tree-lined holes dominate before dramatic lakefront finish
• Quarry (9) – Distinctively nestled in abandoned shale quarry
• Crooked Tree Golf Club (18) – New finishing holes enhance playability and charm
• Boyne Highlands Resort
• Arthur Hills (18) – Tumbling terrain and wide fairways deliver enjoyment for all skill levels
• Donald Ross Memorial (18) – Replicates classic, challenging holes created by namesake
• The Heather (18) – Flawlessly-conditioned Robert Trent Jones design appeals to purists
• The Moor (18) – Demanding layout highlighted by a variety of dogleg holes
• Hidden River Golf & Casting Club (18) – Player-friendly, scenic layout located just off-site
• Boyne Mountain
• The Alpine (18) – Fun and fair; annual host of Michigan PGA Tournament of Champions
• The Monument (18) – Panoramic vistas combine with hole-by-hole tribute to golf history
“Golf has been central to our business for nearly 50 years, since our founder Everett Kircher had the idea to open The Heather course that kicked-off the northern Michigan golf boom,” says Bernie Friedrich, Senior Vice President of Boyne Resorts. “We’re focused on driving the right golfers to the right course at the right time and are pleased to partner with Buffalo to assist in that effort.”
Ideal for frequent visitors and home owners, BOYNE Golf also offers membership programs at the Country Club of Boyne and Bay Harbor Golf Club. For guests seeking game-improvement, BOYNE Golf Academy recently installed GEARS, the most-advanced full-swing club and body tracking system on the market. The academy is one of only 13 training centers across America (and first in the Midwest) offering swing analysis via the state-of-the-art platform.
“Our team is excited to precisely position BOYNE Golf’s 171 holes in digital, print and broadcast media,” says Rich Katz, Managing Director of Buffalo. “Sharing stories of its rich golf history and current grow-the-game initiatives will widen its category leadership.”
Complementing golf, unique on-property amenities include award-winning spas, waterfront dining and sandy beaches, Avalanche Bay Indoor Waterpark and adventure sport venues. They are supported by historic, lakeside resort towns Charlevoix, Harbor Springs and Petoskey all a short drive from Mackinac Island. Following in Hemmingway’s footsteps, taking in the famous northern Michigan sunsets, enjoying the casino and exploring quaint galleries and restaurants in Petoskey’s Gas Light District mean golf isn’t the only game in town.
More information: www.BOYNEGolf.com, info@BOYNE.com, 844.634.5315
About BOYNE Golf
BOYNE Golf offers the largest collection of courses (11) in the Midwest shared among three resorts in northwest Michigan’s Petoskey area: Boyne Highlands Resort in Harbor Springs, Boyne Mountain Resort in Boyne Falls, and The Inn at Bay Harbor – A Renaissance Golf Resort in Bay Harbor. Golfers play up to 72 holes daily thanks to the region’s long daylight hours and ideal summer temperatures. With courses suited to a wide range of playing abilities, accommodations for every taste and budget, world-class amenities and memorable off-resort attractions, BOYNE is a premier destination for vacationing golfers, families and meeting planners.
About Buffalo Brand Invigoration Group
Through its public relations, strategy development, integrated marketing, social media and design work, Buffalo increases awareness, market share and profits for companies operating in more than 40 countries. A division of Billy Casper Golf – the largest owner-operator of golf courses, country clubs and resorts in the U.S. – Buffalo golf-lifestyle clients include ECCO, LPGA, World Golf Foundation, Nicklaus Brands, Kauai Visitors Bureau, CHAMP Spikes, Ballybunion Golf Club (Ireland), PGA National Resort & Spa, Galvin Green, Sea Pines Resort, Cordillera Ranch, Telluride Ski and Golf Resort, and Keswick Hall.
More information: www.BuffaloBIG.com, 703.761.1444
Contact:
Stephen Reynolds
Buffalo Brand Invigoration Group
703.891.3509
sreynolds@buffalobig.com
BuffaloBIG.com
