PALM BEACH GARDENS, Fla. – The 2015 PGA Fashion & Demo Experience, will return to the Venetian Resort Hotel Casino in Las Vegas, Aug. 17-19, 2015, with an expanded upscale presentation of resort, lifestyle and golf apparel, and accessories. In addition, golf equipment, products and technology will return to the Show floor to showcase the breadth of golf shop merchandise available.
“We listened to our attendee and vendor feedback, which clearly states overwhelming approval for the new look and feel of the PGA Fashion & Demo Experience Show floor, but also a desire to see golf equipment and technology companies at both the PGA Demo Experience at Cascata and on the Show floor,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several.
“The PGA Fashion & Demo Experience is co-located with multiple apparel trade shows during Las Vegas Fashion Week, making it a prime soft goods sourcing week for our buyers. In addition, golf equipment, product and technology companies are sought-after products by PGA Professionals and buyers, so bringing them back to the Show floor will make sourcing a wide breadth of golf products more convenient and productive for all.”
The 2015 PGA Fashion & Demo Experience will once again begin with the popular PGA Demo Experience at Cascata Golf Club in nearby Boulder City, Nevada, on Aug. 17. The top-rated golf facility will be the host site of a day-long schedule of golf programs including a Pro-Pro Tournament, new product testing at the spectacular Cascata range, instruction workshops and industry networking events. Complimentary transportation to and from the Venetian will be provided to all event attendees.
More than 200 PGA Fashion & Demo Experience exhibits will be showcased within a contemporary Show floor and surrounding a central networking lounge in the Palazzo Ballroom of the Venetian, Aug. 18-19. Golf fashion and accessories merchandise will once again be in the spotlight of elegant and stylish displays, and equipment and technology products will return to a segmented area of the Show floor in streamlined, interactive exhibits. Additionally, the live fashion show and industry networking reception will be held on the Show floor, 5 p.m.-7 p.m., on opening night, Aug. 18, to provide a special presentation of the latest golf lifestyle collections by the industry’s top designers and an evening affair for all registered guests.
The PGA Fashion & Demo Experience Education Conference for advancements in merchandising, business strategies and golf instruction will be presented by sought-after, subject-matter experts, Aug. 17-19. The conference will include certification programs, instruction workshops and classroom seminars. PGA Professionals will have access to more than 20 MSR education credits. Attendee registration will open this month, and additional details will continue to follow. More information is available at pgalasvegas.com.
About the PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience (formerly PGA Expo), Aug. 17-19, 2015, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. Event details and registration are available at pgalasvegas.com.
Contact:
PGA Worldwide Golf Exhibitions: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com
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