HUNTINGTON BEACH, CA – April 17, 2015 – Cleveland® Golf , the leader in short game innovation for players of all abilities, is pleased to introduce the new TFI Smart Square® putter. The TFI (True Feel Innovation) Smart Square putter is the most advanced putter that the company has ever created. The tour-inspired design features a milled, copper-infused face cap over a copolymer insert for the ultimate in feel and consistency. The combination of materials allows for immediate feedback from sound and feel when striking the ball, while the putter’s copolymer insert creates soft feel and consistent speed across the club face. The TFI Smart Square putter, which features Smart Square alignment technology, couples a High Density Stabilizing Wing with a Low Density Aluminum Body resulting in increased head MOI for greater stability and minimal distance loss on off-center hits.
Smart Square Alignment Technology
Following intensive research into the most successful putters of all time and what golfers focus on when they align a putt, the new TFI Smart Square putter, along with its highly successful predecessors the Smart Square Blade and Mallet putters, incorporates alignment technology that has proven to be the most advanced – and simplest – that Cleveland Golf has ever created.
The key to the Smart Square technology is Dual Axis Alignment®. Two squares create parallel lines that frame the ball at address and provide a clear visual path to the hole. They also generate two perpendicular lines that easily highlight when the putter is misaligned – even by a fraction of a degree. Cleveland Golf’s testing shows players aligned Smart Square putters 23% more accurately than one of the most popular putters of all time.
The TFI Smart Square putter carries a MAP (Minimum Advertised Price) of $199.99, while the Smart Square Blade and Smart Square Mallet putters each carry a MAP of $139.99. Please visit CG Smart Square Putters for more information. For images and marketing assets, please visit CG TFI Smart Square Digital Assets.
For more information on Cleveland Golf, Srixon® and XXIO® products or their staff players, please visit www.clevelandgolf.com, www.srixon.com and www.xxiousa.com.
ABOUT Cleveland® Golf, Srixon® and XXIO®:
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the DUNLOP SPORTS CO. LTD family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. XXIO®, with their long standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing “Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, and www.xxiousa.com.
Contact:
KEITH PATTERSON
MEDIA & PUBLIC RELATIONS MANAGER
5601 SKYLAB ROAD
HUNTINGTON BEACH, CA 92647
(TEL) 714-889-5808
(E-MAIL) KeithPatterson@clevelandgolf.com
