FOR IMMEDIATE RELEASE – CHASE54 announces the launch of its Generations Campaign, paying tribute to its legacy in the apparel business, the heritage and future of golf and Mother’s Day. The company has been in the business for 30 years, creating signature fabrics and technologies now brought to market sooner and more dependably via CHASE54. Its Generations Campaign kicks off by headlining PGA Tour Player Will Wilcox and his mother, Kim. The pair has a unique story and their long-lasting commitment to golf dates back to Kim’s Father, who is Will’s grandfather. As Head Pro at local Pine Harbour Country Club during Will’s childhood, Kim introduced Will to the game and served as his only instructor until he turned professional in 2009. Kim is currently in her 13th season as Head Women’s Golf Coach at University of Alabama-Birmingham, a NCAA Division I program.
“Since I was 7 years old, my goal was to be a PGA Tour player” says Will Wilcox. “I shared that with my mom and she’s helped me the entire way through all the ups and downs…she is out on tour with me as often as possible, showing her unconditional love and support,” he says. “Highlighting our story together as part of this campaign with CHASE54 is truly special to both of us,” he adds.
“When we surveyed our CHASE54 community, one of the greatest responses we received was around the priority of family,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “With recent reports outlining golf’s evolution towards 2020 and courses and clubs becoming more family friendly, we knew we were onto something,” she added. “Since CHASE54 is family owned, we felt this message was important to share, both in support of growing the game and also to highlight CHASE54’s growing brand,” she says. “We’re thrilled to have spent time with Will and his mom Kim to hear their story firsthand and look forward to sharing it with the industry. We hope to inspire people to learn more about CHASE54,” Faddis adds.
ABOUT WILL WILCOX
Will Wilcox is in his second year on the PGA Tour and is the fourth golfer in Web.com history to shoot a 59. On the PGA Tour, he’s currently ranked 1st in putting from inside three feet, 3rd in ball striking, 7th in total driving and 16th all around. Will has made five cuts in six starts and his top finishes of the 2014/2015 PGA Tour season include 6th Place at the Puerto Rico Open, 14th Place at the Sanderson Farms Championship and 18th Place at the AT&T Pebble Beach Pro-Am. In total, Will has eight Top 25 finishes in his first 24 PGA Tour starts. He finished 7th on the 2013 Web.com Tour regular season money list to earn his 2014 PGA Tour card.
For more information surrounding CHASE54 and the Generations Campaign, visit: www.chase54.com or contact: Amy Yanda-Lee: amy@chase54.com or 877.718.2121 x 801.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
Will Wilcox Inquiries: Fidelity Sports Group, LLC. David Moorman and Drew Carr. (407) 420-1500. Drew@FidelitySportsGroup.com
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