(LONDONDERRY, NH) – Danish company ECCO – a leading global manufacturer of innovative footwear – announces the launch of its Casual Hybrid range, featuring a sleek sneaker version for men as well as modern-classic Brogue options for men and women.
Showcasing remarkably rich leathers and distinct silhouettes, the Casual Hybrid is highly water repellent via the proprietary ECCO HYDROMAX™ treatment. Each shoe is built atop the patented E-DTS outsole, which boasts approximately 100 moulded traction bars. These deliver nearly 800 traction angles to promote superb grip in a variety of conditions.
“The pioneering spirit that led us to introduce the first hybrid footwear in golf continues to drive our innovations season after season,” says Michael Waack, Head of Global Golf at ECCO. “These exciting new shoes pair Tour-proven technologies with the most attractive designs and richest materials.”
Further distinguishing Casual Hybrid is a special leather inlay sole that can be added or removed, allowing for width customization.
Like all ECCO golf shoes, Casual Hybrid is crafted at company-owned factories using the Direct-injection Process. This bonds the upper and outsole unit, creating a one-piece shoe construction without the use of glue or stitching. Benefits include a firm, water-tight seal, lightweight flexibility and unmatched out-of-the-box comfort.
The ECCO Golf collection is endorsed by scores of Tour stars worldwide, including Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Will Wilcox, Na Yeon Choi, Caroline Masson, Jennifer Johnson, Sadena Parks, Kendall Dye, Line Vedel Hansen, Pernilla Lindberg, Therese Koelbaek, Sophie Giquel-Bettan, Liz Young, Sally Watson, Linda Wessberg, Emily Kristine Pedersen and Nanna Madsen, among others.
About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on design and leather quality, and innovative technology. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world that owns and manages every aspect of its leather and shoe productions and its retail sales. ECCO is also among the largest producers of high quality leather – customers include several of the world’s leading luxury brands. Today, ECCO Shoes and Accessories are sold in 88 countries at 3,060 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs 19,800 people worldwide.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226
Contact:
David Griffith
Buffalo Brand Invigoration Group
703.395.0404
dgriffith@buffalobig.com
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